CZBank Youth Speech Contest Begivenhedens Visuelle Identitet by Zhejiang Gongshang University

CZBank Youth Speech Contest Begivenhedens Visuelle Identitet by Zhejiang Gongshang University is a highly esteemed winner of the very prestigious 2024 A' Design Award i Bronze in Grafik, Illustration og Visuel Kommunikationsdesign Competition Category.

BronzeGrafik· 2024

CZBank Youth Speech Contest Begivenhedens Visuelle Identitet

by Zhejiang Gongshang University

Client: CZBank

A' Design Award i Bronze Winner in Grafik Category

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Verified Award Winner

Verify Award Status for #153002

View at A' Design Award Press Release Award Badge

Colors

The Design

About CZBank Youth Speech Contest Begivenhedens Visuelle Identitet

CZBank Ungdomstaleskonkurrence er den primære visuelle identitet skabt til en årlig taleevent arrangeret af CZBank for unge deltagere. Konkurrencens tema handler om at bevare kultur som rødder og skabe en bedre fremtid. Designet kombinerer en talemikrofon med trærødder i en tredimensionel linjeform. Sammenflettede former og transparente materialer udtrykker overleveringen af kulturel arv. Det visuelle udtryk er udvidet til eventplakater, talestedet og udendørs promovering, så det passer til medier, livestreaming og brug på stedet.

The Recognition

About the A' Design Award i Bronze

CZBank Youth Speech Contest Begivenhedens Visuelle Identitet er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. CZBank Youth Speech Contest Begivenhedens Visuelle Identitet forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. CZBank Youth Speech Contest Begivenhedens Visuelle Identitet tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Youth Speech Contest of CZBank is an annual important cultural event. The theme of this speech contest is "Inheriting Culture Like Roots, Creating a Better Future". The main participants are young people. Designing a solution that is loved by young people became the main challenge. The creative design concept combines the speech microphone with the roots of a tree in a 3D line form, using intertwined shapes for a blended representation that echoes the theme.
Tags: Culture, Innovation, Competition
Design Challenge: In the field of banking, speech events are usually more traditional and lack visual representations specifically designed for young people. It is rare to find such a youthful visual impression as this design, making it a positive attempt and exploration in the realm of banking speech event visuals.
Research: The design of the main visual for the event took into full consideration the adaptation to various application scenarios in the speech contest. Corresponding design extensions were made for event posters, the speech venue, and outdoor promotions, ensuring that both speakers and audience members can have a visually appealing experience across media, livestreaming, and on-site presence.
Inspiration: In this design, specific elements are incorporated: the metaphorical representation of cultural heritage through the absorption of nutrients by tree roots, the expression of intangible cultural transmission through transparent materials, and the analogy of a microphone to a tree trunk to symbolize the dissemination of speeches, conveying rich implications. The design has a strong visual impact that effectively captures the attention of young people and is well understood.
Project Duration: The project started its design phase in April 2022 and was completed in June 2022. It was officially released in June 2022 as well.
Operation Flow: Speech events are usually more traditional and lack visual representations designed. It is rare to see a visual impression that is as youthful as this design concept. This is a positive attempt and exploration in the realm of banking speech event visuals. With CZBank's strategic shift towards targeting young people as their customer base, the application of this main visual for the event has gained identification from young individuals.
Team Members: Designer: Kan Zhao