Hunguest Hotels Brand Identity by Eszter Laki and Reka Imre is a highly esteemed winner of the very prestigious 2024 A' Design Award i Bronze in Grafik, Illustration og Visuel Kommunikationsdesign Competition Category.
BronzeGrafik· 2024
Hunguest Hotels Brand Identity
Client: Studio NUR
A' Design Award i Bronze Winner in Grafik Category
Verified Award Winner
Verify Award Status for #154178The Design
About Hunguest Hotels Brand Identity
Book Text: Hunguest Hotels er en brandidentitet skabt for en ungarsk hotelkæde. Identiteten kommunikerer et engagement i kvalitet og konsistens. Arbejdet omfattede en redesign af det eksisterende logo og af alle visuelle elementer, fra hotelskiltning til trykte materialer. Mange af hotellerne er forbundet med spa- og wellnesscentre, så designet viser en forbindelse til vand. Logoet er et stort H formet af vanddråber, og hovedbrandfarven er blå. Der blev anvendt bogtryk, prægede lædermenukort og gravureret træskiltning.
The Recognition
About the A' Design Award i Bronze
Hunguest Hotels Brand Identity er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Hunguest Hotels Brand Identity forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Hunguest Hotels Brand Identity tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Through their new brand design, Hunguest wanted to communicate their commitment to quality and consistency. Creating this new identity involved redesigning the existing Hunguest logo as well as all the visual aspects, from the hotel signages to the printed materials. Since many of the Hunguest hotels are connected with spa and wellness centers, it was important to show the connection with water: the logo is a capital H made up of drops of water, and the main brand color is blue.
- Tags
- hotel branding, wellness and spa, letterpress, Hungary
- Production Technology
- To express the Hunguest commitment to quality and taste, we had the opportunity to use high quality print techniques, such as letterpress printing on the businesscards and door hangers, embossed leather menu covers, and engraved wooden signages. These natural elements and textures further emphasized the brand's history, traditions, and connection to nature.
- Inspiration
- We were asked to create a new identity for Hunguest Hotels, a leading Hungarian hotel brand. It’s a huge honor for us to work on such a significant project for a well-known and respected brand that has hotels all over the country. With Hunguest's wide reach we knew that every little detail of the design would be experienced by many people.
- Project Duration
- The project started in 2020 in Hungary and finished in 2023.
- Team Members
- Eszter Laki, Réka Imre
- Image Credits
- photographs by András Zoltai and Zoltán Gali
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