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A Garden for All Typedesign by Danne Ojeda

A Garden for All Typedesign by Danne Ojeda is a highly esteemed winner of the very prestigious 2024 A' Design Award i Sølv in Uddannelse, Undervisningsmidler og Uddannelsesindhold Design Competition Category.


SølvUddannelse· 2024

A Garden for All Typedesign

by Danne Ojeda

Client: School of Art, Design and Media, Nanyang Technological University, Singapore.

A' Design Award i Sølv Winner in Uddannelse Category

Colors

The Design

About A Garden for All Typedesign

Dette projekt er et uddannelsesprojekt. Det var en opgave i typografidesign givet til universitetsstuderende fra School of Art, Design and Media, NTU, Singapore. Opgaven gik ud på, at hver studerende skulle designe initialer som en skrifttypefamilie. Resultatet var flere skrifttypefamilier skabt af studerende og inspireret af floraen, faunaen og de unikke kendetegn ved Singapore Botanic Gardens. På denne baggrund blev de bedste initialer trykt i bogen A Garden For All, udgivet af forlaget Epigram Books i Singapore.

The Recognition

About the A' Design Award i Sølv

A Garden for All Typedesign er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. A Garden for All Typedesign forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. A Garden for All Typedesign er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Original Drops Caps were inspired on natural elements found in the Singapore Botanic Gardens, Singapore First UNESCO World Heritage Site.
Dimensions & Packaging
Variable dimensions.
Tags
Botanical Garden Singapore, Original Drop Cap Design, Typography, Education, ADM, NTU.
Production Technology
This project originated as part of a teaching assignment in the course 'Typography III'. It is an industry oriented assignment whose outcome is the publishing of the produced typographical works, emulating a real design commissioned scenario. To this effect, a group of students from 'Typography III' course from the School of Art, Design and Media (ADM), were invited to collaborate with Epigram Books under the Creative Direction of Associate Professor Danne Ojeda. Students conducted field research in Singapore Botanic Gardens, after which they created original Drop Caps in the form of contemporary illustrated type designs for the book 'A Garden for All'.
Design Challenge
To find a unique design direction that will respond to the research abstract, to design and develop a coherent typographical system that carries the essence of the various features of the Singapore Botanical Gardens.
Research
To design Drop Caps typographic prototypes, that depict the variety and richness of the Singapore Botanic Gardens, flora, fauna, and any other relevant elements found in situ. This is Singapore First UNESCO World Heritage Site.
Inspiration
TYPOlogy is an educational project. It was an assignment on Typography Design given to tertiary education students from the School of Art, Design and Media, NTU, Singapore. The assignment was for each student to design DROP CAPS as a font family (See images and attached PDF). The outcome was multiple font families created by students and inspired by the flora, fauna, and unique features of the Singapore Botanic Gardens. From this, the best of the best DROP CAPS were printed in the book A GARDEN FOR ALL, published by the prestigious editorial Epigram Books in Singapore (See the last part of the PDF attached with the chapters of A GARDEN FOR ALL, with the original DROP CAPS designed for this book).
Project Duration
The project TYPOLogy: A Garden for all, latest 8 weeks in total. It took place in Singapore, from September to November 2022.
Operation Flow
The Drop Caps are used in the different sections of the book 'A Garden for All', published by Epigram Books, Singapore.
Patents
The copyright rests with the authors.
Team Members
Creative direction of Danne Ojeda.
Image Credits
All design/authors of the Drop Caps and Epigram Books, Singapore

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