Hugoo Skuldertaske med hoftesæde by Yasuhiro Yamamoto is a highly esteemed winner of the very prestigious 2024 A' Design Award i Bronze in Baby-, Børne- og Børneprodukter Design Competition Category.
BronzeBabyprodukter· 2024
Hugoo Skuldertaske med hoftesæde
Client: GRIT Inc
A' Design Award i Bronze Winner in Babyprodukter Category
Verified Award Winner
Verify Award Status for #155805The Design
About Hugoo Skuldertaske med hoftesæde
Hugoo er en skuldertaske med et indbygget hoftesæde til udflugter med børn. Tasken bevarer formen af en almindelig skuldertaske, samtidig med at den understøtter et barn på et polstret sæde. Fire lommer er indrettet efter funktion, så én taske kan rumme de ting, der er nødvendige til en dag ude. Foret er gult, så indholdet let kan ses, og en lomme gør det muligt at trække en vådserviet direkte ud. Stoffet er CORDURA, valgt for sin styrke og holdbarhed. Når hoftesædet ikke længere er nødvendigt, kan Hugoo stadig bruges som en almindelig skuldertaske.
The Recognition
About the A' Design Award i Bronze
Hugoo Skuldertaske med hoftesæde er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Hugoo Skuldertaske med hoftesæde forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Hugoo Skuldertaske med hoftesæde tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- It looks like an ordinary shoulder bag, but every detail has been designed for outings with children.
The string is 5 cm long, making it easy to take out the bag while carrying luggage, and the inside is made of yellow fabric, making it easy to see what's inside.
Furthermore, there is a pocket to take out a wiping sheet as it is, making it more than just a pocket, but everything is designed for child-rearing.
Also, when not in use as a hip seat, it can of course be used as a regular shoulder bag. So it is an item that can be used as a shoulder bag for many years to come, even after it has finished its role as a hip seat. - Dimensions & Packaging
- Overall width: approx. 285mm
Height: approx. 165mm
Depth: approx. 105mm - Tags
- kids,hipseat,baby,bag,baby carrier
- Production Technology
- Safety and durability are very important to us because we use it as if we were carrying a child.
The fabric is made of CORDURA, which is seven times stronger than nylon. Each one is carefully crafted by artisans. - Design Challenge
- There were already many sling-type or waist-attached hip seats on the market, but shoulder bag-type hip seats did not exist. The major challenge was to design a hip seat that would be stable and comfortable for children to use, while maintaining the shape of a shoulder bag. After more than a year of repeated sample productions, we finally succeeded in designing the ideal shoulder bag with a hip seat.
- Research
- 1,500 moms and dads were surveyed about what they carry with them when they go out. Based on the results, we designed four pockets according to their roles so that they can go out with one bag.
- Inspiration
- Having a lot of luggage for outings with children is a problem for many moms and dads. Our team, which also consists mainly of moms and dads, felt that the sling type would not fit their luggage, and the type worn around the waist would not fit their clothes. If that were the case, we thought that a new hip seat design that would hold more luggage than the sling type and fit better with clothes than the type worn around the waist would solve the problems of many moms and dads, so we began designing one.
- Project Duration
- We surveyed more than 1,500 Mamapapas and researched what they needed for their outings. Based on the results, a design was implemented to accommodate items to be carried. After more than a year of sample production, the product was launched in Japan in 2023.
- Team Members
- producer:yasuhiro yamamoto
designer:kaoru masedo
marketing:hiroki hatakeyama
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