Sanat Visuel Identitetsdesign by Tamer El-Menyawi is a highly esteemed winner of the very prestigious 2024 A' Design Award i Jern in Grafik, Illustration og Visuel Kommunikationsdesign Competition Category.
JernGrafik· 2024
Sanat Visuel Identitetsdesign
Client: Tamer El-Menyawi
A' Design Award i Jern Winner in Grafik Category
Verified Award Winner
Verify Award Status for #156024The Design
About Sanat Visuel Identitetsdesign
Sanat er en visuel identitet designet til en indretningsarkitekt- og dekorationsvirksomhed. Designet er baseret på minimalisme og abstraktion. Enkle linjer former bogstavet S på en moderne måde. Det gyldne snit styrer proportionerne af disse linjer. Én enkelt farvenuance anvendes i flere toner gennem hele identiteten. Den reducerede form har til formål at formidle virksomhedens budskab på en klar og direkte måde. Identiteten afspejler virksomhedens vision og designtilgang. Projektet blev færdiggjort på omkring to uger i februar 2020.
The Recognition
About the A' Design Award i Jern
Sanat Visuel Identitetsdesign er vinder af A' Design Award i Jern, en prestigefyldt anerkendelse, der tildeles gode designs, som opfylder de professionelle og industrielle krav, man forventer af veldesignede skabelser. Jernvinderne viser stor dygtighed, høj specialisering, ekspertforståelse og kreativ kapacitet hos deres skabere. Sanat Visuel Identitetsdesign forventes at være en højt estimeret, beundret og kær skabelse, der er praktisk og innovativ. Dette design, der har vundet A' Design Award i Jern, integrerer branchens bedste praksis og har kompetente tekniske egenskaber knyttet til knowhow og talent. Sanat Visuel Identitetsdesign respekteres for sin grundighed og er designet til at levere forbedringer af livskvaliteten, der er med til at gøre verden til et bedre sted.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design was based on minimalism and abstraction, using lines that form the letter s in a minimal and modern way that reflects the company’s vision and approach to design.
- Dimensions & Packaging
- The creative conception drew inspiration from a myriad of tones within a singular hue, embodying a deliberate and artistic strategy employed in crafting the visual identity.
- Tags
- Minimal, Creative, Visual Identity, Interior Design, Logo
- Production Technology
- This design was implemented through a minimalist approach with the golden ratio to form the letter S through simple lines.
- Design Challenge
- The toughest part of creating the brand identity was finding the right balance between artistic expression and professional minimalism. As someone who leans towards minimalism, it was a challenge to ensure that the design captured the richness of interior design while keeping it simple and memorable.
- Research
- With my artistic and scientific background on the basics of design, the minimalism approach, and the golden ratio; The only thing left to research about this design is global and local competitors in the field of work of the company that owns the visual identity, which is the field of interior design and decoration. As usual in most of my work; Before starting the design, I conduct as detailed research as possible about competitors and the trend of similar artworks to understand the nature of the field from a technical and communication standpoint.
- Inspiration
- Minimalism is my artistic approach that I follow in most of my work, which converged with the vision and approach of the company’s management when we communicated and discussed the design idea. We agreed on the importance of conveying the communication message in a simple and easy way, without complications or many details.
- Project Duration
- This design was implemented in about two weeks, in February 2020.
- Operation Flow
- Minimalism in the design parts and colors, along with the use of the golden ratio, gave the desired and impressive impression to most viewers of the design, whether from the work team or from the clients of the company that has the visual identity.
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