Arts Fund Visuel Identitet af Zeyu Wu er en højt anset vinder af den meget prestigefyldte 2024 A' Design Award i Sølv i konkurrencekategorien Grafik, Illustration og Visuel Kommunikationsdesign.

SølvGrafik· 2024

Arts Fund Visuel Identitet

af Zeyu Wu

Klient: Yilin Wang

Vinder af A' Design Award i Sølv i kategorien Grafik

94,979

Verificeret Prisvinder

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Se på A' Design Award Pressemeddelelse Prisemblem

Farver

Designet

Om Arts Fund Visuel Identitet

Arts Fund er et visuelt identitetssystem skabt til et talentudviklingsprogram for karakterdesign. Designet kombinerer bogstaverne CUZ med traditionelle motiver fra kinesisk opera. Kinesiske elementer er placeret sammen med latinske bogstaver for at udtrykke kulturel udveksling mellem Øst og Vest. Den overordnede ramme følger den schweiziske internationalistiske stil, som derefter brydes af CUZ-bogstavformerne, hvilket giver en form, der er både funktionel og postmoderne. Systemet anvendes på plakater, flyers, invitationer og bannere. Målet er at dele kinesisk operakultur med et yngre publikum.

Anerkendelsen

Om A' Design Award i Sølv

Arts Fund Visuel Identitet er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. Arts Fund Visuel Identitet forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. Arts Fund Visuel Identitet er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.

Bag Designet

Pressemappe

Credits, teammedlemmer og tekniske detaljer leveret af designeren.

Unikke Egenskaber: This project is a visual system for the Communication University of Zhejiang for the China Arts Foundation's Character Design Talent Training Programme, combining CUZ with the traditional motifs of Chinese opera and combining Chinese elements with Latin letters to express the cultural exchange between East and West. The overall visual framework is built around a Swiss internationalist style, which is broken up by CUZ, making the design both functional and post-modern in its visual form.
Dimensioner & Emballage: The common specifications of posters are A1, A2, A3, etc. The size depends on the need, and can be made of paper, plastic, airbrush and other materials. Flyers are smaller in size, usually A4 or smaller, and are usually made of paper, which can be printed, photographed, airbrushed and other treatments. The specifications of invitations depend on the number of people to be invited and the content, such as postcard type, card type, etc. They are made of paper, plastic and other materials, and can be processed by printing, hot stamping, embossing and so on. The specification of banners depends on the length and usage, such as 1 metre, 2 metres, 3 metres, etc. They are usually made of fabric, and can be processed by printing, heat transfer and so on.
Tags: regional culture，Tangible cultural heritage，Graphic design
Produktionsteknologi: The overall visual framework is built around a Swiss internationalist style through typography that is both functional and post-modern in form. The user can clearly identify the message of the poster from the text and experience the opera from the text and the operatic images.
Designudfordring: The use of post-modern design forms of traditional culture in the innovation, forming a very unique visual style, so that it is clearly differentiated from other activities of the main visual, appear more unique and artistic, so as to produce a unique visual charm, but also to better promote the brand.
Forskning: Through a strong visual impact, the innovation of cultural redesign attracts the attention of more young people to opera, thus continuously creating a kind of propaganda for traditional culture.
Inspiration: The aim of the project is to better disseminate the traditional Chinese opera culture. We combine Chinese characters with Latin characters so that the posters can have a good communication, take Chinese opera culture out and show the world the charm of opera culture.
Projektvarighed: The project started in Hangzhou in February 2023 and will end in October 2023.
Driftsflow: The clear message and unique visual format of the campaign's main visual attracted a large number of customers, who were very interested in the campaign, and a series of derivative products, i.e. practical and aesthetic in one, were unanimously well received by users.
Teammedlemmer: Chaonan Shen
Wen Zhang
Luyu Wang
Yihan Zhang
Ke Xu