Sabbioni Branding Promoveringsbranding by Paul Robb is a highly esteemed winner of the very prestigious 2024 A' Design Award i Guld in Grafik, Illustration og Visuel Kommunikationsdesign Competition Category.
GuldGrafik· 2024
Sabbioni Branding Promoveringsbranding
by Paul Robb
Client: Grafiche Sabbioni
A' Design Award i Guld Winner in Grafik Category
Verified Award Winner
Verify Award Status for #157679The Design
About Sabbioni Branding Promoveringsbranding
Grafiche Sabbioni havde brug for en ny brandposition for at fejre virksomhedens 60-års jubilæum. Salt&Pepper samarbejdede med virksomheden om at skabe moderne visuelle sprog til at promovere denne vigtige milepæl og fremhæve brandets kompetencer inden for bæredygtighed i emballage og traditionelle trykprocesser. Salt&Pepper skabte et energisk, robust og positivt brandingsystem ved at udvikle en 100 procent bæredygtig linje, der anvendte vandbaserede blæk og minimalt papirspild, for at fremme virksomhedens kerneværdier.
The Recognition
About the A' Design Award i Guld
Sabbioni Branding Promoveringsbranding er vinder af A' Design Award i Guld, en uhyre prestigefyldt anerkendelse, der tildeles førsteklasses, vidunderlige og fremragende designs. Guldvinderne er yderst innovative, højt visionære og glamourøst blændende skabelser, der afspejler deres designeres geni, visdom og dygtighed. Sabbioni Branding Promoveringsbranding forventes at være en højt rost, trendsættende og monumental opfindelse, der leverer hidtil uset værdi. Dette design, der har vundet A' Design Award i Guld, er et spektakulært, respekteret projekt, som i høj grad gavner og flytter grænserne for kunst, videnskab, design og teknologi. Sabbioni Branding Promoveringsbranding skaber intense følelser af begær, vækker passion, opmuntrer kreativitet og fascinerer os.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Grafiche Sabbioni required a new brand position to celebrate the firm’s 60th year anniversary. Salt&Pepper worked with the company to create modern visual languages to promote this important milestone, highlighting the brand’s capabilities in sustainability in the box and traditional print processes. Salt&Pepper created an energetic, robust, and positive branding system, creating a line of 100% sustainable, using water-based inks and minimal paper waste to promote the company’s core values.
- Dimensions & Packaging
- Box dimensions 250 x 360 x 75mm. Book dimensions 230 x 280mm. Agenda dimensions 210 x 270mm.
- Tags
- Branding
- Production Technology
- Letterpress, linotype printing, and modern digital programs were used to composite the final project. The outer box and agenda were printed on 100% recycled material in 2 Pantone colors and CMYK. The anniversary book was printed in 7 colors on FSC paper.
- Design Challenge
- Our research began with using letterpress and the linotype system to create experimental-type solutions. The major challenge was to create a 100% sustainable project that would work from box design to editorial, with minimal paper wastage and sustainable inks. These experiments were then developed digitally to create a contemporary feel.
- Research
- The design inspiration was drawn from traditional printing processes. The anniversary book was printed in letterpress and linotype printing, fused with modern typography, to create a contemporary feel to the branding system.
- Inspiration
- The design inspiration was drawn from traditional printing processes. The anniversary book was printed in letterpress and linotype printing, fused with modern typography, to create a contemporary feel to the branding system.
- Project Duration
- September - December 2023 - Italy
- Operation Flow
- The project was presented to the market in late 2023
- Patents
- Copyrights belong to Paul Henry Robb & Moira Bartoloni, 2023
- Team Members
- Paul Henry Robb
Moira Bartoloni - Image Credits
- Copyrights belong to Paul Henry Robb & Moira Bartoloni, 2023
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