Villa Booth Messestand by Smart Design Expo is a highly esteemed winner of the very prestigious 2024 A' Design Award i Sølv in Messearkitektur, Interiør og Udstillingsdesign Competition Category.
SølvMesse· 2024
Villa Booth Messestand
Client: Smart Design Expo
A' Design Award i Sølv Winner in Messe Category
- 103,426
- Verified Award Winner
- Verify Award Status for #158007
The Design
About Villa Booth Messestand
Villa Booth er en messestand skabt til at præsentere et brands produkter. Designet er inspireret af konceptet om en urban villa og forener moderne arkitektur med naturlige materialer. Interiøret strækker sig over 527 kvadratmeter og anvender træ, sten og struktureret puds. Jordfarver kombineres med sorte accenter for at skabe en rolig og raffineret ramme. Produkterne vises i omgivelser, der minder om et rigtigt hjem, så besøgende kan forstå hvert enkelt produkt i brug. Den villalignende indretning understøtter direkte kontakt med produkterne og med brandet.
The Recognition
About the A' Design Award i Sølv
Villa Booth Messestand er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. Villa Booth Messestand forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. Villa Booth Messestand er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Inspired by the urban villa concept, this project merges modern architecture with nature's essence, creating an ideal backdrop for products. Spanning 527 sqm, the stand features interiors with natural materials like wood, stone, and textured plaster, and uses earthy tones with bold black accents, reflecting nature's beauty while maintaining sophistication. It provides villa-like setting that highlights the products' purity, showcasing the seamless integration of elegance and functionality
- Dimensions & Packaging
- 2850 mm x 1850 mm x 600 mm
Materials: stone imitation board, plate imitating brushed steel, board imitating structural plaster, walnut wood panel - Tags
- booth, modern trade show booths, trade show booth design, creative trade show booths, custom trade show booths, Smart Design Expo stand, Smart Design Expo booth
- Production Technology
- We focused on advanced technologies and materials reflecting the brand's commitment to architectural excellence and user comfort. Natural materials like wood, stone, and textured plaster were used to craft an interior inspired by nature and urban villa elegance. This approach allowed for detailed replication and durability of the display. The project aimed to optimally showcase the brand's products, facilitating intuitive interaction and direct experience of WISNIOWSKI's offerings, highlighting a unique blend of traditional craftsmanship and modern technological solutions
- Design Challenge
- The main challenge was blending modern tech and creative design within legal and production limits, requiring understanding trends and expectations. Overcoming external constraints like safety laws and material availability was tough. Striking a balance between innovation and quality, through constant iterations and testing, was crucial to meet client and market needs effectively
- Research
- This research focuses on the impact of modern trade show booths on visitor engagement and product presentation effectiveness. Using a mixed-method approach, including case studies, surveys, and direct observation, with tools like online questionnaires and expert interviews, it involved exhibitors and visitors from various industries. Results highlight the appeal of booths combining technological innovations with creative design, emphasizing the importance of interactive elements
- Inspiration
- The driving force behind this project was the idea of a city villa that merges the sophistication and contemporary vibe with the coziness and convenience of city life. The design features a contemporary facade and architectural innovations intended to fuse beauty with utility. Grounded in extensive research of urban architectural trends, this design stands as a prime vehicle for presenting client products, epitomizing the ideal harmony of aesthetics and functionality
- Project Duration
- The project started in January 2023 in Poznan and finished in April in 2023 in Munchen, was excibited in BAU Munchen in 2023
- Operation Flow
- This booth was designed with visitor interaction in mind. Products are displayed in their real-life contexts, akin to an urban villa setting. These solutions provide a better experience by making it easier to understand the offerings and establish contact with the brand
- Patents
- Trademark (2023) Smart Design Expo.
- Team Members
- Designer: Marzena Michalska
Project Manager: Agnieszka Skora - Image Credits
- Image #1: (Photographer) Patryk Lewinski, 2023
Optional Image #1: (Photographer) Patryk Lewinski, 2023
Optional Image #2: (Photographer) Patryk Lewinski, 2023
Optional Image #3: (Photographer) Patryk Lewinski, 2023
Optional Image: #4: (Photographer) Patryk Lewinski, 2023
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