Lighting Tunnel Udstillingsstand by Nargiza Usmanova is a highly esteemed winner of the very prestigious 2024 A' Design Award i Jern in Messearkitektur, Interiør og Udstillingsdesign Competition Category.
JernMesse· 2024
Lighting Tunnel Udstillingsstand
Client: GVA Lighting
A' Design Award i Jern Winner in Messe Category
Verified Award Winner
Verify Award Status for #158639The Design
About Lighting Tunnel Udstillingsstand
Lighting Tunnel er en udstillingsstand designet til belysningsvirksomheden GVA Lighting. Zigzag-vægge danner en arkitektonisk tunnel med belysningsarmaturer monteret langs siderne. En central beplantningskomposition fremhæves af fleksibel LED-belysning, og skrå hvide vægge belyses af flere belysningssystemer. Konstruktionen er lavet af træ og metal med MDF-plader, vinylbeklædning og et reflekterende gulv. Standen måler 8500 x 3500 x 3000 millimeter. Det brede udvalg af farver, som armaturerne frembringer, er med til at få standen til at skille sig ud på udstillingen.
The Recognition
About the A' Design Award i Jern
Lighting Tunnel Udstillingsstand er vinder af A' Design Award i Jern, en prestigefyldt anerkendelse, der tildeles gode designs, som opfylder de professionelle og industrielle krav, man forventer af veldesignede skabelser. Jernvinderne viser stor dygtighed, høj specialisering, ekspertforståelse og kreativ kapacitet hos deres skabere. Lighting Tunnel Udstillingsstand forventes at være en højt estimeret, beundret og kær skabelse, der er praktisk og innovativ. Dette design, der har vundet A' Design Award i Jern, integrerer branchens bedste praksis og har kompetente tekniske egenskaber knyttet til knowhow og talent. Lighting Tunnel Udstillingsstand respekteres for sin grundighed og er designet til at levere forbedringer af livskvaliteten, der er med til at gøre verden til et bedre sted.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The booth's design concept was centered around GVA Lighting's products. The innovative zig-zag walls formed an architectural lighting tunnel, with specific lighting fixtures installed along the sides. The booth featured a central greenery composition, enhanced by flexible LED lighting, and slanted white walls that were highlighted by various lighting systems. The wide array of colours produced by the company's products enabled the booth to distinguish itself from competitors at the exhibition.
- Dimensions & Packaging
- 8500 mm x 3500 mm x 3000 mm
- Tags
- Booth design, Lighting booth design, Lighting projects, Architectural lighting, Stand design
- Production Technology
- Wooden and metal structure with MDF panels, vinyl covering and illuminated by company lighting fixtures, renting furniture and reflective floor construction.
- Design Challenge
- The most challenging aspect was the careful selection of GVA Lighting's premier products, ensuring they harmonized with the angular design of the booth's tunnel walls to create a cohesive look. This synergy between product and structure was pivotal in crafting an immersive experience that showcased the mutual enhancement of the products.
- Research
- The research was based on an analysis of previous lighting exhibitions, including those attended by GVA Lighting and its competitors. This strategic approach aimed to delve into the performance metrics of past events, extracting valuable lessons to inform future marketing and branding initiatives. The ultimate goal was to enhance the company's standing within the industry and to forge a more robust and resonant corporate identity through stand design.
- Inspiration
- The genesis of the concept was a harmonious blend of the architectural cadence found in urban edifices, the boundless allure of roads and tunnels, and the purity of geometric lines and forms. GVA Lighting's products were seamlessly integrated into this framework, casting a radiant glow on every facet of the stand. Through diverse applications and products, they conjured a grand, colourful arch, a vivid tableau of light that captivated the senses.
- Project Duration
- The project started in September 2022 in Torino and finished in November 2022 in London, UK, and was exposed in Light22 in November 2022.
- Operation Flow
- The Light22 exhibition served as a beacon for design professionals, offering a platform to discover the latest offerings from international lighting brands. Each brand presented its innovative product lines tailored to the architectural lighting market. The project showcased the essence of GVA Lighting's products and featured a colourful lighting tunnel, which contributed significantly to the exhibition's vibrant ambiance.
- Patents
- Copyrights belong to Nargiza Usmanova, 2022
- Image Credits
- 3D Renders: Nargiza Usmanova
Photos, videos: GVA Lighting
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