Chinese Lion Bilklistermærke by Yao Wu is a highly esteemed winner of the very prestigious 2024 A' Design Award i Guld in Reklame, Marketing og Kommunikationsdesign Competition Category.
GuldReklame· 2024
Chinese Lion Bilklistermærke
by Yao Wu
Client: Beijing Wuyao Cultural and Creative Co. Ltd.
A' Design Award i Guld Winner in Reklame Category
- 344,584
- Verified Award Winner
- Verify Award Status for #159438
The Design
About Chinese Lion Bilklistermærke
Chinese Lion er et bilklistermærkesæt i begrænset oplag skabt til køretøjet Fengxing T5 EVO. Designet er en kunstnerisk fortolkning af den kinesiske løve, placeret over en bund af traditionelle kinesiske mønstre. Tredimensionel geometri, popkunst og abstrakt kunst kombineres for at give grafikken en ung og dynamisk karakter, der skal appellere til yngre bilister. Alt grafisk materiale er udarbejdet som vektorillustration og produceret på PVC-folie, påført som en delvis indpakning på 4565 gange 800 millimeter. Der tilbydes tre farvemuligheder.
The Recognition
About the A' Design Award i Guld
Chinese Lion Bilklistermærke er vinder af A' Design Award i Guld, en uhyre prestigefyldt anerkendelse, der tildeles førsteklasses, vidunderlige og fremragende designs. Guldvinderne er yderst innovative, højt visionære og glamourøst blændende skabelser, der afspejler deres designeres geni, visdom og dygtighed. Chinese Lion Bilklistermærke forventes at være en højt rost, trendsættende og monumental opfindelse, der leverer hidtil uset værdi. Dette design, der har vundet A' Design Award i Guld, er et spektakulært, respekteret projekt, som i høj grad gavner og flytter grænserne for kunst, videnskab, design og teknologi. Chinese Lion Bilklistermærke skaber intense følelser af begær, vækker passion, opmuntrer kreativitet og fascinerer os.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Designed limited edition car stickers for the Fengxing T5 EVO car launched by Dongfeng Company. The overall design is an artistic treatment of the Chinese lion, using traditional Chinese patterns as the base, and integrating three-dimensional geometry, pop and abstract art to make the design younger and attract more young consumers, providing them with more colorful and artistic trends. life possibilities. At the same time, 3 different colors are provided as options.
- Dimensions & Packaging
- 4565mm*800mm, car sticker semi-wrapped car.
- Tags
- car sticker, east, chinese lion, chinese style, illustration
- Production Technology
- Use vectors to create all car wrap designs. Use PVC material to make car stickers.
- Design Challenge
- The Chinese Lion is the visual center of the design direction. How to combine the classic Chinese lion image with modern trend elements. Applying it to convey a sense of speed and power must not only conform to the positioning of lion dance in traditional Chinese culture, but also satisfy the aesthetic appeal of passionate control of contemporary cars.
- Research
- The Fengxing T5 EVO national style version takes "Chinese new trend" as its theme and interprets the national trend from three directions: new national style, art and fashion, and young and cool. The new national style supplements the dynamic image of the galloping Chinese lion with traditional image elements such as mountains, clouds, plants, etc. It is young and cool, and uses street graffiti, mechanical punk and Chinese red as the combination point. Using traditional Chinese patterns as the base, it combines Chinese red, three-dimensional geometry, pop and abstract art.
- Inspiration
- The design of the Chinese Lion car sticker draws inspiration from the cool fashion favored by contemporary young people. It is a combination of classic Chinese style and modern technology.
- Project Duration
- The project started in September 2021 in Beijing and was completed in November 2021 in Beijing
- Team Members
- Original designer：yao Wu
Illustration designer：yuchen Zhang
Graphic designer: ziyang Zheng
3D designer: hao Liao
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