Moonshot Bar Messesstand by Takeshi Yoshida is a highly esteemed winner of the very prestigious 2024 A' Design Award i Bronze in Messearkitektur, Interiør og Udstillingsdesign Competition Category.
BronzeMesse· 2024
Moonshot Bar Messesstand
Client: Takeshi Yoshida
A' Design Award i Bronze Winner in Messe Category
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The Design
About Moonshot Bar Messesstand
Dette er den japanske pavillon på CES 2024, den største teknologimesse i verden. Designet er inspireret af simplicitet og minimalisme, det grundlæggende koncept i Zen, som Japan har været forbundet med siden oldtiden. Det skaber organiseret kaos, hvilket betyder flere kaotiske attraktioner omhyggeligt placeret. Der er 5 attraktioner, som består af udstillingsborde, en informationsdisk, en bar, et lounge- og mingleareal, samt et eventområde med en stor skærm. I modsætning til den normale stand kan besøgende nyde drikkevarer og samtaler i en hyggelig lounge og bar, som vi har kaldt Moonshot Bar.
The Recognition
About the A' Design Award i Bronze
Moonshot Bar Messesstand er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Moonshot Bar Messesstand forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Moonshot Bar Messesstand tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The uniqueness of this space is creating organized chaos, which means chaotic multiple attractions carefully placed in one small space, though it’s an almost impossible mission. There are 5 attractions, which are exhibition tables, an information counter, a bar, a lounge and mingle space, and an event space with a large video display. Event space makes visitors to enter this space, then interaction and conversation starts at a bar and lounge. Also, lots of green is used in this space, showing the eco-friendly attitude, reducing waste from exhibition, and creating a cozy atmosphere.
- Dimensions & Packaging
- The booth area is 60 feet x 50 feet. In other words, 18,288 mm x 15,240 mm.
- Tags
- Zen, minimization, transparency, spaciousness, simplicity, exhibition design, convention, Japan, bar, green,
- Production Technology
- Transparency and spaciousness is the most important aspect to get visitors’ attention as the ceiling of the venue is very low. Therefore, the design focuses on keeping the exhibition table height low and not using many walls. Visitors can appreciate the unblocked view from one end to the other in this space. In addition, in a technology themed convention, most booths use cold white lighting since the color of cold white might remind people of technology, however, this space intentionally uses warm white lighting and green plants to attract people and create a cozy atmosphere of a bar.
- Design Challenge
- The biggest challenge is the height of the ceiling of the venue, which is very low and also the venue does not permit hanging from the ceiling, while hanging signs are one of the main tools to attract visitors. In this circumstance, transparency and spaciousness is the most important aspect to motivate visitors to come to this space. Therefore, the design focuses on not using many walls and keeping the exhibition table height low. People can appreciate the unblocked view from one end to the other in this space. In addition, all the exhibitor’s demo tables face the aisle and have pillars wrapped in a creative way.
- Research
- In terms of design, creating more conversation and interaction in an exhibition booth is one of the biggest and important challenges because the communication between exhibitors and attendees could create new business. Literature review and field work by joining other major conventions all over the world has been done. The results dramatically have improved the design, production and realization such as using white warm color lighting, music, aroma oil and green, transparency and spaciousness.
- Inspiration
- This design is for the Japan Pavilion at the CES 2024, one of the largest technology conventions in the glove. The design should make visitors feel the uniqueness of Japan. It is inspired from simplicity and minimization, the fundamental concept of Zen, which Japan has always been with since ancient times.
- Project Duration
- The project started in August 2023 in San Francisco and Tokyo, and finished in January 2024 in Las Vegas, and was exhibited in the largest technology themed convention in the globe, CES 2024 in January 2024.
- Operation Flow
- Unlike the normal exhibition booth in a convention, visitors enjoy drinks and conversation in a cozy mingling lounge and bar, which we named Moonshot Bar. The name is decided in the hope that moonshot, in other words, giant leap will come out from this space. One of the best ways to achieve the goal, appealing products and services to the world, is to create a space that would generate more conversation and interaction between exhibitors and attendees. The more conversation and communication would eventually lead to the realization of the goal, creating a giant leap.
- Image Credits
- Takeshi Yoshida, 2024.
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