Dotline Virksomhedsidentitet af Tomohiro Kaji er en højt anset vinder af den meget prestigefyldte 2024 A' Design Award i Guld i konkurrencekategorien Grafik, Illustration og Visuel Kommunikationsdesign.
GuldGrafik· 2024
Dotline Virksomhedsidentitet
Klient: Dotline Co., Ltd.
Vinder af A' Design Award i Guld i kategorien Grafik
Verificeret Prisvinder
Verificer Prisstatus for #160477Designet
Om Dotline Virksomhedsidentitet
Dette identitetssystem begyndte med at skabe en omfattende forretningsstruktur og virksomhedens vision — Social Heroes — for at inspirere en virksomheds vision hos deres kunder, medarbejdere og kandidater samt alle relaterede personer i branchen. Dotline ser alle medarbejdere, der kommer for at hjælpe i nogens hverdag, som helte. Logoet er et grafisk symbol på en helt, der svinger en kappe og bevæger sig fremad, designet ud fra bogstaverne D fra "dots" + L fra "line." Da Dotline tilbyder 7 forretningskategorier, findes logoerne i et farvesystem med 7 farver, som afspejler hver forretningskategori sat med den originale brand-skrifttype.
Anerkendelsen
Om A' Design Award i Guld
Dotline Virksomhedsidentitet er vinder af A' Design Award i Guld, en uhyre prestigefyldt anerkendelse, der tildeles førsteklasses, vidunderlige og fremragende designs. Guldvinderne er yderst innovative, højt visionære og glamourøst blændende skabelser, der afspejler deres designeres geni, visdom og dygtighed. Dotline Virksomhedsidentitet forventes at være en højt rost, trendsættende og monumental opfindelse, der leverer hidtil uset værdi. Dette design, der har vundet A' Design Award i Guld, er et spektakulært, respekteret projekt, som i høj grad gavner og flytter grænserne for kunst, videnskab, design og teknologi. Dotline Virksomhedsidentitet skaber intense følelser af begær, vækker passion, opmuntrer kreativitet og fascinerer os.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- A identity system design with a logo formed as a hero combined with D and L which is initial letters of its company name. The overall image may be unclear, but when people find a face, body and a cloak, they will see a hero flipping a cloak and moving forward. As a system, an original typeface was designed as a complementary elements. All communication graphics are designed with inspirations from the symbol and the original typeface.
- Dimensioner & Emballage
- Name card: Width 55 mm x Height 91 mm, Book: Width 136 mm x Height 70 mm, Mono Rail: Width 14,800 mm x Height 3,085 mm
- Tags
- Connecting dots as one line, Hero, Japan, POP, Happiness, Social Wellness, Diverse, Positive, Hope, Soft, Tough
- Produktionsteknologi
- Grid system with the golden section, over ray,
multiplication - Designudfordring
- The most challenging thing in the process was to identify the essential vision of the brand: A social Hero. Yet, hero was one of the key adjectives from the beginning, there were tons of options to chose from as a symbol of the brand. It was in a CEO's mind that how humanity and contribution to a society is important as the brand helping people like a hero with a little sense of humor.
- Forskning
- Competitors research: Social welfare competitors, Start ups, Enterprise companies / mega brands
- Inspiration
- Japan's aging population is progressing and has become a major social problem. Yet, we luck human resources who work in the welfare industry. Dotline is one of the major companies providing home medical, home care, home nursing, employment support for elderlies and disabilities based in Chiba prefecture. Their stuff come to support their daily life troubles and go back once it will be solved as if they are heroes coming from somewhere to help people.
- Projektvarighed
- Brand renewal discussion started from July 2022 and the new logo and communication initiatives launched on August 2023. Mono rail advertisement will finish within 2024.
Sponsoreret
Udforsk Udover Designers.org
Opdag produkter, tjenester og muligheder fra vores annoncepartnere.
Mere at Udforske
Relaterede Design
Udforsk flere prisvindende design fra samme kategori, udvalgt efter fortjeneste.
