Y Design Visuel Identitet af Yunnan Tech and Business University er en højt anset vinder af den meget prestigefyldte 2024 A' Design Award i Jern i konkurrencekategorien Grafik, Illustration og Visuel Kommunikationsdesign.
JernGrafik· 2024
Y Design Visuel Identitet
af Yunnan Tech and Business University
Klient: Yunnan Tech and Besiness University
Vinder af A' Design Award i Jern i kategorien Grafik
Verificeret Prisvinder
Verificer Prisstatus for #161257Designet
Om Y Design Visuel Identitet
Ved at anvende Eschers optiske illusionsprincip tegnes en kuboid langs Y-aksen af strukturlinjen, og den samme kuboid duplikeres på X- og Z-akserne, således at endepunkterne af de tre kuboider helt overlapper hinanden, hvorved et geometrisk Y-bogstav dannes på et projektionsplan. Gennem forskellige kombinationer genereres forskellige optiske illusioner og afledte rumlige forestillinger, hvilket formidler Y Studios forskningspositionering i forskellige rum.
Anerkendelsen
Om A' Design Award i Jern
Y Design Visuel Identitet er vinder af A' Design Award i Jern, en prestigefyldt anerkendelse, der tildeles gode designs, som opfylder de professionelle og industrielle krav, man forventer af veldesignede skabelser. Jernvinderne viser stor dygtighed, høj specialisering, ekspertforståelse og kreativ kapacitet hos deres skabere. Y Design Visuel Identitet forventes at være en højt estimeret, beundret og kær skabelse, der er praktisk og innovativ. Dette design, der har vundet A' Design Award i Jern, integrerer branchens bedste praksis og har kompetente tekniske egenskaber knyttet til knowhow og talent. Y Design Visuel Identitet respekteres for sin grundighed og er designet til at levere forbedringer af livskvaliteten, der er med til at gøre verden til et bedre sted.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- Using Escher's optical illusion principle, a cuboid is drawn along the Y axis of the structural line, and the same cuboid is duplicated on the X and Z axes, so that the endpoints of the three cuboids are completely overlapped, and a geometric "Y" letter can be formed on a projection plane. Through different combinations, different optical illusions are generated, and more spatial imagination is derived, conveying the positioning of Y Studio's research in different spaces.
- Dimensioner & Emballage
- This VI design is mainly used in studio supplies, and is made according to regular sizes.
- Tags
- Variable, Studio, Monkey King, Optical Illusion, Y
- Produktionsteknologi
- The logo on all paper promotional materials adopts embossing technology, and the light and shadow of the logo are used to create a three-dimensional effect.
- Designudfordring
- The biggest challenge of this design was to create a variable character from a simple Y element.
- Forskning
- Through creative methods such as brainstorming, a variety of modeling semantics with variability were selected. In the end, the 72 changes of Monkey King were chosen, mainly considering that in the Chinese Chinese context, users are easy to decode graphics.
- Inspiration
- This design is inspired by the 72 changes of the Monkey King in the famous Chinese novel "Journey to the West", and 72 variations are designed for the logo.
- Projektvarighed
- The project started in March 2023 in Kunming and finished in May 2023 in Kunming
- Driftsflow
- Drawing a box along the Y axis with structural lines, and duplicating the same box on the X and Z axes, so that the endpoints of the three boxes overlap completely, you can form a geometric "Y" letter on a projection surface. Just change the way the endpoints overlap some of the segments to form different occlusions.
- Teammedlemmer
- Liu Kaiyi
Li Yingxing
Zhang Weiwei - Billedkreditering
- Optional Image #3: Illustrator LinHai, Texture, 2023.
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