Infinite Borders Brandidentitet af Netease Games Art Design Center

Infinite Borders Brandidentitet af Netease Games Art Design Center er en højt anset vinder af den meget prestigefyldte 2025 A' Design Award i Guld i konkurrencekategorien Grafik, Illustration og Visuel Kommunikationsdesign.

GuldGrafik· 2025

Infinite Borders Brandidentitet

af Netease Games Art Design Center

Klient: NetEase Games

Vinder af A' Design Award i Guld i kategorien Grafik

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Designet

Om Infinite Borders Brandidentitet

Infinite Borders er en brandidentitet til et strategispil, der foregår i De Tre Kongedømmers æra. Brandgrafikken er afledt af navnets piktografiske skrifttegn og af det gitterkvadratiske udtryk fra strategispillets gameplay. Sort, rød og hvid, farver der var populære under Han-dynastiet, anvendes som primærfarver. Flade kalligrafiske penselstrøg fungerer som supplerende elementer. Moderne typografi fuldender et systematisk og fladt visuelt system. Designet anvendes på digitale plakater, brugergrænsefladeskærme og trykte materialer, og det kan udvides på tværs af kanaler, samtidig med at den visuelle konsistens bevares.

Anerkendelsen

Om A' Design Award i Guld

Infinite Borders Brandidentitet er vinder af A' Design Award i Guld, en uhyre prestigefyldt anerkendelse, der tildeles førsteklasses, vidunderlige og fremragende designs. Guldvinderne er yderst innovative, højt visionære og glamourøst blændende skabelser, der afspejler deres designeres geni, visdom og dygtighed. Infinite Borders Brandidentitet forventes at være en højt rost, trendsættende og monumental opfindelse, der leverer hidtil uset værdi. Dette design, der har vundet A' Design Award i Guld, er et spektakulært, respekteret projekt, som i høj grad gavner og flytter grænserne for kunst, videnskab, design og teknologi. Infinite Borders Brandidentitet skaber intense følelser af begær, vækker passion, opmuntrer kreativitet og fascinerer os.

Bag Designet

Pressemappe

Credits, teammedlemmer og tekniske detaljer leveret af designeren.

Unikke Egenskaber: Positioned "The Authentic and Passionate Three Kingdoms," the brand traces the pictographic characters of its name and combines them with the "grid square" impression from strategy games to derive its brand graphics. It extracts the popular colors of black, red, and white from the Han Dynasty as its primary colors. Flat calligraphic brushstrokes are used as auxiliary elements. By incorporating modern typography, the brand provides new cultural experiences for the Three Kingdoms era.
Dimensioner & Emballage: -
Tags: the Three Kingdoms,traditional innovation,oriental aesthetics, brand design
Produktionsteknologi: This design will be applied to digital posters, UI interfaces, and physical prints. By using a systematic, modern, and flat design, it ensures ease of extension for designers across various channels while maintaining overall brand visual consistency.
Designudfordring: To recreate an authentic impression of the Three Kingdoms, the design must have historical and cultural significance while embodying modern aesthetics and trends. Additionally, it needs to consider digital and print applications and ensure ease of extension for a global audience.
Forskning: By visiting museums of the Han Dynasty and the Three Kingdoms era, we studied artifacts' color schemes, textures, and other characteristics. We researched the age demographics and preferences of players, combining this with the game's own mechanics. Integrating these studies and research, we extracted pictographic characters and popular colors of the Han Dynasty, merging them with modern aesthetics to infuse new vitality into the traditional Three Kingdoms culture.
Inspiration: The Three Kingdoms period dates back 1,500 years. We have deeply studied the characters and colors from Han Dynasty culture, combining the "land grid" gameplay and the pictographic character of the "Shuai" logo to derive the square as the brand graphic. Using a design that appeals to younger and international aesthetics, we inject new cultural vitality into the Three Kingdoms and convey its charm to a broader global audience.
Projektvarighed: The project started its design phase in March 2023 and was completed in July 2023. It was officially launched in November 2023.
Driftsflow: -
Teammedlemmer: Brand Director:TzuYin Weng
Designer: ChuJun Zhang , Yan Cheng,XiaoYang Tan,Jerry Tse,JieYu Hong
Billedkreditering: Image #1: Director TzuYin Weng/Designer ChuJun Zhang,Key Visual for Netease 520 event, 2023.
Image #2: Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng,Key Visual,2023.
Image #3: Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng，Appstore Graphics,2023.
Image #4: Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng/Designer XiaoYang Tan/Designer Jerry Tse/Designer JieYu Hong,Esports Brand visual,2023.
Image #5:Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng/Designer XiaoYang Tan,merchandise,2023.
Video Credits:Director TzuYin Weng/Designer ChuJun Zhang,Ending cut,2023