Chinese Zodiac Fontdesign by Guanglong Chen is a highly esteemed winner of the very prestigious 2025 A' Design Award i Sølv in Grafik, Illustration og Visuel Kommunikationsdesign Competition Category.
SølvGrafik· 2025
Chinese Zodiac Fontdesign
Client: George Chen Studio
A' Design Award i Sølv Winner in Grafik Category
Verified Award Winner
Verify Award Status for #163225The Design
About Chinese Zodiac Fontdesign
En fusion af de tolv kinesiske stjernetegn og seglskriftens kunst. De tolv kinesiske stjernetegn er en del af kinesisk kultur. De repræsenterer stjernetegnene for det år, en person er født i. De rummer rige historiske legender og en billedfilosofi af stor kulturel betydning. Seglskrift er en stil af gamle kalligrafiske skrifttyper. Designeren kombinerer historisk kultur, billedfilosofi og seglskriftstil i nye grafiske designs. De viser ikke kun grafisk design, men også en manifestation af kultur. Designeren ønsker gennem dem at give verden indsigt i Kinas historie og kultur.
The Recognition
About the A' Design Award i Sølv
Chinese Zodiac Fontdesign er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. Chinese Zodiac Fontdesign forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. Chinese Zodiac Fontdesign er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design of the twelve zodiac animals interprets the unique culture of China. It is also the sublimation and interpretation of the combination of "zodiac" and "seal script". The characteristics of each zodiac animal are given to the font, making the traditional seal script font more unique, very smart, and full of life meaning. The font is graphical, more distinctive, and easier to remember.
- Dimensions & Packaging
- size：1000mmX1000mm，DPI：72
- Tags
- Font design，Font，Chinese Zodiac
- Production Technology
- The Chinese Zodiac font design is first created with brush and ink on rice paper, then scanned into an electronic version with high precision by a machine, and then processed with mature software technology. The electronic version of the work has very high image quality and can be used for any printing production and promotion.
- Design Challenge
- The Chinese Zodiac is not only created in the form of Chinese calligraphy, but also needs to combine the characteristics of the twelve different zodiac signs with seal script fonts, so that the created fonts are easier to recognize. While appreciating the unique Chinese culture, it will generate interest in it and have a deep memory.
- Research
- The Chinese zodiac is a unique cultural element of China, representing twelve animals associated with the birth years of Chinese people, and is rich in folklore, forming a kind of pictorial philosophy within the culture. Seal script is an ancient form of Chinese calligraphy, and the design of the zodiac integrates the philosophy of these twelve animals with the seal script style, showcasing a distinctive Chinese cultural graphic creativity.
- Inspiration
- The Chinese zodiac is a unique cultural symbol, representing the twelve animal signs (Rat, Ox, Tiger, Rabbit, Dragon, Snake, Horse, Goat, Monkey, Rooster, Dog, and Pig) associated with the birth years of individuals. Each sign is steeped in rich folklore, embodying a philosophical imagery within folk culture. Chinese calligraphy is a historically rich script. The seal script, an ancient form of Chinese writing, was standardized after the unification of the script under Emperor Qin Shi Huang and boasts a history of at least 3,000 years. This design elevates and interprets the seal script, capturing the essence of Chinese culture by integrating the twelve zodiac signs with the seal script, creating a dynamic, unique, and symbolically rich representation.
- Project Duration
- The project started in Beijing in February 2020, ended in Beijing in April 2020, and was exhibited on social media in April 2020.
- Operation Flow
- The electronic originals of the twelve zodiac font works are very high-definition electronic documents that can be used in any printing and inkjet printing works.
They can be used for brand logos, cultural propaganda, and symbols of corporate spirit. They can also be used to display and decorate the packaging of daily necessities. They are very versatile and meet all production needs. - Patents
- National Copyright Administration of China:
Registration number: Guozuodengzi-2022-F-10145612
Copyright owner: Chen Guanglong
Date of creation: April 3, 2020
Registration date: July 20, 2022 - Team Members
- Guanglong Chen
- Image Credits
- Graphic Designer Guanglong Chen
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