Sølv Grafik · 2025
High Mountains Flowing Water Udstillingens visuelle identitet
by Baoquan Luo, Jiamin Feng and Zhiwei Lv
- A' Design Award i Sølv 2025 in Grafik
- CLIENT: LanceDesign(Guangzhou)Co.,LTD
- Estimated Number of Design Views: 63,258
- Verification code 0BDAAC98C2 · Verify this award
Colors
About High Mountains Flowing Water Udstillingens visuelle identitet
High Mountains Flowing Water er en plakat og visuel identitet skabt til en udstilling af kinesisk og italiensk kunst. Designet blander østlige og vestlige elementer for at udtrykke kulturel udveksling. De kinesiske skrifttegn for bjerg og vand er forenet med engelske bogstaver i én flydende kalligrafisk bevægelse, og bogstaverne M og W danner en form, der minder om en romersk søjle. En farvepalet af rød, hvid og grøn refererer til det italienske flag. Udstillingens titel, dato og sted er sat i større skrift for hurtig genkendelse. Muleposer, vifter og personalebadges deler det samme visuelle design.
About the A' Design Award i Sølv
High Mountains Flowing Water Udstillingens visuelle identitet er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. High Mountains Flowing Water Udstillingens visuelle identitet forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. High Mountains Flowing Water Udstillingens visuelle identitet er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.
Press Kit
- Unique Properties
- The carefully layered layout creates a sense of exploration and discovery, symbolizing the precious value of finding a kindred spirit amid the complexities of the world. By blending Eastern and Western artistic elements, the poster communicates the idea that art transcends borders, showcasing the dynamic cultural dialogue and synergy between Chinese and Italian artists.
- Production Technology
- This design is clean yet impactful, featuring a bold yet harmonious palette of red, white, and green. These colors not only evoke the Italian flag but also, through the dynamic interplay of red lines and green strokes, convey a sense of flowing vitality. The irregular layout enhances the poster’s dynamism, while the thoughtfully arranged elements create a fresh visual experience, underscoring the exhibition’s uniqueness and artistic appeal.
- Design Challenge
- This design’s layout may appear casual, yet it’s meticulously planned. Key details such as the exhibition title, date, and venue are highlighted with larger fonts and distinctive colors, ensuring quick viewer recognition. To further enhance audience engagement and user experience, peripheral items such as tote bags, fans, and staff badges adopt the same visual design as the poster, reinforcing a cohesive, unified look across all materials.
- Inspiration
- This poster draws its inspiration from the fusion of Chinese aesthetics with Italian art, aiming to convey a profound cultural exchange and mutual understanding between the two nations through visual language. The classic theme of mountains and flowing water meet their match is woven into the design, emphasizing the concepts of knowing and encountering.
- Operation Flow
- The poster design artfully merges Chinese and English typography, capturing the essence of East-West cultural fusion. A central, intertwined motif symbolizes the dialogue and interaction between diverse cultures. The main visual integrates the Chinese characters for "Mountain" and "Water" with the English letters, creating a unique typographic effect. The letters "M" and "W" form a Roman column-like structure while representing the initial "I." Calligraphic strokes seamlessly link the characters for "Mountain" and "Water" in a single, fluid motion, highlighting the essence of Eastern aesthetics. Green brushstrokes flow across the design, enhancing its vitality and fluidity and reinforcing the "High Mountain and Flowing Water" theme.
- Image Credits
- LanceDesign(Guangzhou)Co.,LTD
