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No Excuse Korsbrochure by ABC Design Communication

No Excuse Korsbrochure by ABC Design Communication is a highly esteemed winner of the very prestigious 2025 A' Design Award i Jern in Socialt Design Competition Category.


JernSocialt· 2025

No Excuse Korsbrochure

by ABC Design Communication

Client: ABC Design Communication

A' Design Award i Jern Winner in Socialt Category

Colors

The Design

About No Excuse Korsbrochure

Dette korsbrochure-design er et kraftfuldt og innovativt værktøj til at øge bevidstheden og fremme handling. Dens interaktive format, markante visuelle udtryk og slagkraftige statistikker formidler effektivt sagens presserende karakter. Ved at engagere brugere på et personligt niveau og opfordre til deltagelse fungerer kuben som en katalysator for forandring, der giver enkeltpersoner mulighed for at blive aktive fortalere for kvinders sikkerhed og ligestilling.

The Recognition

About the A' Design Award i Jern

No Excuse Korsbrochure er vinder af A' Design Award i Jern, en prestigefyldt anerkendelse, der tildeles gode designs, som opfylder de professionelle og industrielle krav, man forventer af veldesignede skabelser. Jernvinderne viser stor dygtighed, høj specialisering, ekspertforståelse og kreativ kapacitet hos deres skabere. No Excuse Korsbrochure forventes at være en højt estimeret, beundret og kær skabelse, der er praktisk og innovativ. Dette design, der har vundet A' Design Award i Jern, integrerer branchens bedste praksis og har kompetente tekniske egenskaber knyttet til knowhow og talent. No Excuse Korsbrochure respekteres for sin grundighed og er designet til at levere forbedringer af livskvaliteten, der er med til at gøre verden til et bedre sted.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The cross brochure design against women violence goes beyond traditional formats, presenting a powerful visual and educational tool. Each page conveys impactful statistics such as ''1 in 3 women have suffered physical or sexual violence'' and ''137 women are killed by a family member daily''. The bold colours and straightforward text draw attention, while its interactive, foldable structure invites deeper exploration. This innovative design creates a strong visual statement impossible to ignore.
Dimensions & Packaging
Square Folded Cross Brochure, closed dimensions: 12,3x12,5cm, open dimensions: 37x36cm.
Tags
noexcuse, women, violence, abcdesign, brochure, awareness, social
Production Technology
The designs where created on Adobe Creative Suite (adobe photoshop & adobe illustrator). The brochure's material is paper and transparent gelatine.
Design Challenge
The challenge was to motivate individuals to join the global movement and even educate others about this critical issue. To foster a deeper connection, we personalised each recipient's tag with their name. This tactic enhanced the impact of our message and encouraged active participation in the fight against violence towards women.
Research
The concept is built on extensive research, featuring powerful statistics that highlight the global issue. Shocking facts like ''1 in 3 women worldwide have suffered physical or sexual violence'' and ''Less than 40% of women seek help'' are displayed prominently. This data-driven approach makes the content relatable, engaging, and informative, encouraging deeper reflection and understanding.
Inspiration
The square folded cross brochure against violence towards women draws its inspiration from the urgent need to raise awareness and put a stop to this global issue. Each page of the brochure unfolds to reveal powerful messages, creating a visual narrative that seamlessly combines bold imagery with meaningful advocacy. The design encourages engagement, urging individuals to reflect on and support the fight against violence.
Project Duration
The project started in July 2024 in Athens and finished in September 2024 in Athens.
Operation Flow
The brochure features interactive layers that symbolically remove violence, both physical and verbal, from a woman’s face, creating a powerful visual transformation. Additionally, it includes a wearable ribbon, allowing participants to actively join the movement against violence. This engaging design invites users to interact, making the message both personal and impactful in the fight for women's safety.
Team Members
Creative Director: Andromachi Kakava
Graphic Designer: Kornilios Nikolaidis

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