What Next Brandidentitet by Marko Stanojevic

What Next Brandidentitet by Marko Stanojevic is a highly esteemed winner of the very prestigious 2025 A' Design Award i Sølv in Grafik, Illustration og Visuel Kommunikationsdesign Competition Category.

SølvGrafik· 2025

What Next Brandidentitet

by Marko Stanojevic

Client: Zero Bureau

A' Design Award i Sølv Winner in Grafik Category

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Verified Award Winner
Verify Award Status for #164675

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Colors

The Design

About What Next Brandidentitet

Det endelige visuelle resultat opnås ved at tage et symbol og omdanne det til et spørgsmålstegn ved at placere det på en mindre firkant nedenunder (en udtaget 1/4 del af en stor firkant over det) og sætte det på et vippepunkt, mens det forbliver i balance, hvilket skaber en visuel fornemmelse af spænding gennem en minimal omorganisering af elementer. What Next-logoet, såvel som navnet, er på en måde et oxymoron, både et spørgsmål og et svar på samme tid, som skaber friktion. I sig selv er logotegnet en simpel, bevidst ufuldkommenhed og et ligetilt kommunikationsmiddel, der stræber efter at skabe meget med lille investeret indsats.

The Recognition

About the A' Design Award i Sølv

What Next Brandidentitet er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. What Next Brandidentitet forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. What Next Brandidentitet er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Logo takes a symbol > and turns it into a question mark by extracting a piece of a big square and putting it rotated on a tipping point of a remaining smaller square below but remaining in balance, producing a new meaning and creating a visual sensation of tension with a minimal rearrangement of elements.
Dimensions & Packaging: Technically, it is easily producible, makeable, buildable, applicable across various physical or digital forms.
Tags: Logo Design, Branding Design, Visual Identity, Visual Communication, Graphic Design
Production Technology: It is built to meet technical requirements, be an appropriate but intriguing metaphor that is easy to decode and have a simple, clever-twist in execution, hopefully making it distinguishable, relatable, and memorable. As importantly, it is to be a fundamental visual asset generator for the brand, convenient and highly triggering for further seamless creation of various branding assets like bespoke stationary, signage, advertising, memento objects, and so on. It is pushing subtly towards art by enabling playful execution across platforms and expanding the initial brand values further.
Design Challenge: Breathing life into a business consultancy and giving it an emotional layer.
Research: Analysis of peer institutions and companies.
Inspiration: What Next logo is in a way an oxymoron. In keeping with the company name, it is a Question and an Answer depending on which point of view is optimal for the given context, which creates friction. On its own, without the type, the logomark is a simple, deliberate imperfection and a straightforward communication vessel for the company it is representing, in a sense striving to create a lot with little effort and action invested.
Project Duration: Designed in late 2023.
Team Members: Marko Stanojevic
Image Credits: Images designed by Marko Stanojevic, executed/rendered by Marko Stanojevic and Quang Tam.