DH Seasons in Bloom Emaljemærke by Lets Art Hong Kong Limited is a highly esteemed winner of the very prestigious 2025 A' Design Award i Sølv in Kulturarv og Kulturindustri Design Competition Category.
SølvKulturarv· 2025
DH Seasons in Bloom Emaljemærke
Client: Donghu Group
A' Design Award i Sølv Winner in Kulturarv Category
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- Verified Award Winner
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The Design
About DH Seasons in Bloom Emaljemærke
Den limiterede emaljemærke-serie fra Lets Art-teamet forener sømløst kunstnerisk udtryk med praktisk anvendelighed og skaber en unik samleroplevelse. Hvert stykke fremviser mestertligt emaljehåndværk, henter inspiration fra de fire årstiders evigt skiftende skønhed og indfanger vitaliteten i foråret, sommerens varme, efterårets rigdom og vinterens ro. Tilsammen maler de et dynamisk billede af naturens kredsløb, får hver årstid til at skinne og bevarer dyrebare minder.
The Recognition
About the A' Design Award i Sølv
DH Seasons in Bloom Emaljemærke er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. DH Seasons in Bloom Emaljemærke forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. DH Seasons in Bloom Emaljemærke er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The limited edition enamel series of badges designed and created by the Lets Art team cleverly combines art and practicality to bring a unique commemorative experience. Each badge uses exquisite enamel craftsmanship and is inspired by the beauty of the four seasons: the vitality of spring, the warmth of summer, the abundance of autumn, or the tranquility of winter, forming a flowing picture of the four seasons. These badges make every season shine in life, become a witness to precious memories
- Dimensions & Packaging
- Main Badge Dimensions: 38 × 38 × 2 mm
Four Seasons Badge (Each): 33 × 33 × 2 mm
Craftsmanship: Alloy Material + Enamel Coloring - Tags
- Seasons In Bloom, The Charm Of The Four Seasons, Enamel, badge
- Production Technology
- This Four Seasons badge collection is crafted from alloy and meticulously colored with enamel. Some badges feature up to eight custom colors, with exceptionally fine coloring areas that demand the highest level of precision. This intricate craftsmanship highlights both the artistry and dedication behind each piece.
- Design Challenge
- The most challenging aspect of this design project was the intricate coloring process, with each enamel badge requiring up to 6-9 spot colors in very small areas. With a total of over 40 color variations across the five badges, achieving the desired precision was technically demanding. To overcome this, we conducted numerous technical samples and iterations, refining the process and enhancing quality control. Ultimately, we successfully produced and delivered tens of thousands of sets on time for the group's 40th-anniversary event.
- Research
- To celebrate the group’s 40th anniversary, we conducted in-depth research through surveys and discussions to understand audience preferences. Moving beyond conventional corporate gifts, we created a unique enamel badge collection inspired by the four seasons, symbolizing vitality, change, and continuity. Inspired by the global trend of exchanging pins at major events to foster connection and belonging, the design enhances identity and emotional resonance. More than a keepsake, it strengthens engagement, serving as an elegant accessory that enhances brand culture at key events.
- Inspiration
- The design inspiration comes from modern people's love for exquisite life and beautiful things. Lets Art has created a limited edition enamel series badge with the theme of four seasons. It is not only a tribute to the beauty of nature, but also a tribute to the love of life.
- Project Duration
- This 40th anniversary cultural and creative project began in April 2024 in Shanghai, China. It was first unveiled at the 10th Donghu Food Festival on August 30, 2024, and officially launched to the public on October 28, 2024.
- Operation Flow
- The limited edition enamel badge can be worn on suits, formal attire, or accessories, serving as an elegant seasonal accent or a distinctive symbol for major events. As part of the group's culture, it is more than just a keepsake, it represents daily interactions, carries the brand's story, and connects employees and guests, commemorating meaningful moments together.
- Patents
- ©LETS ART
- Image Credits
- LETS ART HONG KONG LIMITED
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