Wagon Remodeling Madvogn by Taichi Hirata is a highly esteemed winner of the very prestigious 2025 A' Design Award i Sølv in Socialt Design Competition Category.
SølvSocialt· 2025
Wagon Remodeling Madvogn
A' Design Award i Sølv Winner in Socialt Category
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- Verified Award Winner
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The Design
About Wagon Remodeling Madvogn
Den japanske stenristede sødekartoffelvogn har længe været en vigtig tilstedeværelse i japanske vintre, der bringer varme og varsomt oplyser byen, når natten falder på. Den blev genfortolket gennem en moderne designtilgang. I Kyoto, hvor bybilledet er kendetegnet ved en rytme af horisontale og vertikale elementer som gittervinduer, blev den designet til at integrere diagonale elementer, anvendt af strukturelle årsager, på en måde der komplementerer Kyotos gader som grund og danner en figur heri.
The Recognition
About the A' Design Award i Sølv
Wagon Remodeling Madvogn er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. Wagon Remodeling Madvogn forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. Wagon Remodeling Madvogn er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Japanese stone roasted sweet potato food wagon has long been an important presence in Japan's winters, bringing warmth and gently illuminating the town as night falls. I reimagined it through a contemporary design approach. In Kyoto, where the cityscape features a rhythm of horizontal and vertical elements like lattices windows, I focused on integrating diagonal elements, adopted for structural reasons, in a way that complements Kyoto's streets as the "ground" and forms a "figure" within it.
- Dimensions & Packaging
- l1880, h1225, w1385 (main)
l3400, h1920, w1450 (include truck) - Tags
- food wagon, food truck, architecture, lighting, car design
- Production Technology
- Initially, the budget was limited, but as professionals in architecture and construction, we decided to adopt an architectural approach rather than a high-precision industrial one. The frame, serving as the main structure, was made with wooden framing by carpenters, and the surface was finished with FRP membranes by waterproofing and painting specialists. By treating it as an extension of our usual work, we maintained quality and reduced intermediate costs with trusted colleagues.
- Inspiration
- In Japan, during winter evenings, people with frozen hands from the cold buy warm roasted sweet potatoes, warming both their hands and hearts with the heat as they make their way home. It is a very familiar scene. When designing, I wanted to capture the nostalgia that resonates in the hearts of the Japanese. I aimed to express this warmth, like the soft orange light seen through a house's shoji screen, in office districts, in front of train stations, and in residential areas.
- Project Duration
- The project started in summer 2020 in Kyoto, with the first unit being developed, followed by the second unit in 2021 and the third unit in 2022 with minor updates. In 2023, the development of the fourth unit was carried out, incorporating the insights gained from the previous models
- Patents
- Copyrights studio tata, 2024
- Team Members
- Taichi Hirata
- Image Credits
- Image #1: ryo kotaka, unit1, 2020
Image #2: ryo kotaka, unit1, 2020
Image #3: taichi hirata, unit3, 2022
Image #4: taichi hirata, unit4, 2023
Image #5: taichi hirata, unit4, 2023
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