Rebrand Next Primær funktion: Branding af Eluan Araujo er en højt anset vinder af den meget prestigefyldte 2026 A' Design Award i Bronze i konkurrencekategorien Grafik, Illustration og Visuel Kommunikationsdesign.
BronzeGrafik· 2026
Rebrand Next Primær funktion: Branding
af Eluan Araujo
Klient: Ash Studio
Vinder af A' Design Award i Bronze i kategorien Grafik
Verificeret Prisvinder
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Om Rebrand Next Primær funktion: Branding
Bogtekst: Dette projekt præsenterer et visuelt identitetssystem designet til at repræsentere sameksistens og kontinuitet mellem forskellige generationer inden for en fælles institutionel kontekst. Forslaget bygger på en klar og modulær geometrisk struktur, der muliggør fleksibel anvendelse, samtidig med at den visuelle konsistens bevares. Symbolet kombinerer formel enkelhed med symbolsk dybde, hvilket giver mulighed for tilpasning på tværs af flere formater og målgrupper. Resultatet er en holdbar og funktionel identitet, der egner sig til miljøer, som kræver balance mellem samtidigt udtryk og tradition.
Anerkendelsen
Om A' Design Award i Bronze
Rebrand Next Primær funktion: Branding er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Rebrand Next Primær funktion: Branding forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Rebrand Next Primær funktion: Branding tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- The project presents a visual identity system that translates continuity direction and belonging through a unique symbolic solution. The integration of the letters N and X creates a modular sign representing collective movement and generational evolution. The system allows adaptations without compromising visual consistency making the identity flexible contemporary and enduring across multiple contexts.
- Dimensioner & Emballage
- The identity was developed as a modular vector based system built on a rational geometric structure and principles of harmonic proportion. The elements maintain clarity and recognition across different scales and media. The system includes responsive variations grid specifications color standards typographic hierarchy and guidelines for digital print event and signage applications.
- Tags
- branding, graphic design, visual identity, rebranding, youth, contemporary, modular system, symbol, logo, institutional
- Produktionsteknologi
- The development involved hand drawn sketches geometric studies and progressive digital refinement. Multiple monogram configurations were tested before defining the final structure. Vector construction ensures precision scalability and consistent reproduction. The system replaces a previously generic symbol with a proprietary identity designed for long term visual longevity.
- Designudfordring
- The primary challenge was balancing the expectations of three distinct audiences teenagers shaped by post 2010 digital culture young adults influenced by early 2000s references and leadership grounded in traditional values. The identity needed to feel contemporary without alienating institutional expectations. This required a restrained yet expressive visual language resulting in a system that achieved cross generational acceptance and reinforced cultural relevance.
- Forskning
- Research type qualitative and comparative. The objective was to understand generational visual perception. Methodology included cultural analysis visual benchmarking and symbolic mapping. Data was collected through literature review visual audits and group observation. The result was a modular system with improved cohesion relevance and communication sustainability.
- Inspiration
- This project emerged from the need to create a visual identity capable of representing two distinct generations within a shared institutional purpose. The inspiration came from observing how teenagers and young adults relate to symbols identity and belonging. The goal was to build a visual language that respects cultural and behavioral differences while reinforcing unity and collective continuity.
- Projektvarighed
- The project was developed between March and April 2024 in Curitiba, Brazil.
- Driftsflow
- The visual system operates in a clear and intuitive way enabling immediate recognition and consistent use. Its structure allows subdivisions for different groups age ranges and activities while maintaining visual unity. Audiences interact through simple visual cues while leadership benefits from easy application and cohesive communication.
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