Rotary Sans Skrifttype by Paul Robb and Moira Bartoloni is a highly esteemed winner of the very prestigious 2025 A' Design Award i Sølv in Grafik, Illustration og Visuel Kommunikationsdesign Competition Category.
SølvGrafik· 2025
Rotary Sans Skrifttype
by Paul Robb and Moira Bartoloni
Client: S6 Foundry
A' Design Award i Sølv Winner in Grafik Category
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The Design
About Rotary Sans Skrifttype
Rotary Sans er en OpenType sans-serif skrifttype med geometriske strukturer og lette formvariationer. Den inkluderer pæreformede blækfælder, der forbedrer læsbarheden og tilføjer et distinkt visuelt element. Skrifttypen leverer et komplet latinsk tegnsæt samt alternative tegn og ligaturer til forskellige typografiske anvendelser. Designet lægger vægt på klarhed og konsistens, hvilket gør den velegnet til kontekster som branding. Rotary Sans fås i flere vægte og varianter og kan anvendes i både digitale og trykte formater, hvor læsbarhed og ensartet udseende er påkrævet.
The Recognition
About the A' Design Award i Sølv
Rotary Sans Skrifttype er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. Rotary Sans Skrifttype forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. Rotary Sans Skrifttype er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Rotary Sans is a modern OpenType sans-serif typeface that blends contemporary aesthetics with strong geometric contrasts. Its most distinctive feature is the pear drop-shaped ink traps, which add a unique visual character while enhancing legibility. Designed with versatility in mind, Rotary Sans includes an extended Latin glyph set, complete with alternative characters and ligatures, making it well-suited for a wide range of typographic applications.
- Dimensions & Packaging
- The outer box 25 x 155 x 215 was digitally printed and then silver foil printed. The 20 postcards were printed on 300gsm natural paper cmyk.
- Tags
- Type design, Typeface, Specimen
- Production Technology
- The font was meticulously designed and digitally crafted, offering support for over 200 Latin-based languages. To celebrate its launch, a limited-edition specimen box was digitally printed, showcasing the typeface’s versatility and strength across various applications.
- Design Challenge
- The development of Rotary Sans presented several key design challenges, requiring a careful balance between form, function, and originality. One of the primary hurdles was achieving a distinctive aesthetic while maintaining the clarity and versatility expected of a contemporary sans-serif. The typeface needed to feel fresh and modern yet still be highly functional across a range of applications, from branding to editorial use.
- Research
- The initial research for Rotary Sans focused on striking a balance between geometric precision and functional versatility. The design process began with an in-depth study of mid-century modern typography, particularly the clean, efficient letterforms found in grotesque and neo-grotesque typefaces. These styles, known for their straightforward and utilitarian approach, served as a foundation for Rotary Sans, but the goal was to introduce a contemporary refinement that would make it more adaptable to modern branding and communication needs.
- Inspiration
- Rotary Sans draws inspiration from the interplay of geometry and functionality found in mid-century modern design, where clean lines and purposeful details create a sense of clarity and efficiency. The typeface takes cues from classic grotesque and neo-grotesque sans-serifs but reinterprets them with a contemporary twist—most notably through its distinctive pear drop-shaped ink traps. These ink traps not only enhance legibility but also introduce a subtle organic contrast to the structure.
- Project Duration
- Location Italy. The research project began in late 2023 and progressed through development, culminating in its production and launch in July 2024.
- Operation Flow
- The presentation box was gifted to the first ten companies that purchased the complete typeface family.
- Team Members
- Paul Henry Robb
Moira Bartoloni - Image Credits
- Paul Henry Robb
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