Fairy Tale Travel Lærebog by Kiwook Kim is a highly esteemed winner of the very prestigious 2025 A' Design Award i Sølv in Uddannelse, Undervisningsmidler og Uddannelsesindhold Design Competition Category.

SølvUddannelse· 2025

Fairy Tale Travel Lærebog

by Kiwook Kim

Client: MiraeN

A' Design Award i Sølv Winner in Uddannelse Category

56,548
Verified Award Winner
Verify Award Status for #168142

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Fairy Tale Travel Lærebog

Fairy Tale Travel er en serie af lærebøger designet til elever i grundskolen i Korea. Bøgerne bruger et eventyrkoncept for at give sammenhæng i hele serien og gøre læring fornøjelig. Karakterguider optræder i hver lærebog og fører eleverne gennem lektionerne. Varme farver, håndtegnede illustrationer, blød typografi og buede former skaber et venligt udtryk. Hvert klassetrin og semester har sin egen hovedfarve, så materialerne er nemme at finde. Omslagene er trykt med holografisk tryk, og der er anvendt antimikrobiel filmbelægning og blæk for mere sikker brug.

The Recognition

About the A' Design Award i Sølv

Fairy Tale Travel Lærebog er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. Fairy Tale Travel Lærebog forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. Fairy Tale Travel Lærebog er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project is designed for elementary school students in Korea.
Storytelling is developed with the concept of a "fairy tale book" to give consistency to the entire textbook and to help children feel the fun of learning.
In each textbook, character friends guide the textbook learning journey and act as guides to induce interest.
It is designed to be friendly to children by using warm colored hand drawings, typography, and curved shapes.
Dimensions & Packaging: Product dimension: width 220 x height 220 mm
Package: This is a activity pocket (including the back surface of textbooks) - The activity pocket included in the textbook.
This activity pocket uses various activities to easily organize various activities, maintain various activities.
Production Technology: It is composed of convenience and usability as the top priority for elementary school learners.
By applying different main colors for each grade and semester, you can quickly and easily find learning materials.
In addition, holographic gourd was used on the cover to visually express the imaginary space of fairy tale travel, and antiviral rotation printing technology was applied to make it safer for children to use textbooks using antimicrobial film coatings and antimicrobial ink.
Design Challenge: Unlike existing textbooks, the initial planning was important to conduct consistent storytelling. The feasibility was ambiguous at the time of the initial planning due to an attempt of design style that was not tried in existing textbooks, but we were able to set the desired direction through a lot of communication with the editor so that the contents of the textbook could be expressed well like a fairy tale.
Research: The design concept of elementary school textbooks is based on fairy tale books, and it captures children's curiosity and imagination by making ordinary daily life feel like a place for adventure and exploration.
Cute and friendly characters appear in each elementary school textbook to guide children into the world of fairy tales so that they can be interested in learning.
Because of this, the textbook will be a space where children create their own stories beyond just learning tools.
Inspiration: Most of the existing textbooks are organized without a consistent story throughout the textbook.
It is a project that started with the idea of 'If there is a textbook such as a fairy tale book, wouldn't it be easier and more enjoyable for children to learn?'
Also, I wanted to make a textbook that learners want to have, just like choosing and purchasing a fairy tale book with a pretty drawing style at a bookstore.
Project Duration: The elementary textbook design project will begin in March 2023 and end in March 2024, complete the review and start selling in 2025.
Operation Flow: The design was created with a focus on connection, softness, and fluidity, ensuring both visual comfort and enjoyment during learning. Each textbook incorporates imaginative worlds to stimulate visual interest, while the cloud-inspired title typography conveys a soft and dreamy atmosphere. Through a design that sparks imagination, students are guided beyond reality into the world of elementary school textbooks. This approach helps them perceive textbooks as an adventure, fostering greater engagement and enthusiasm for learning.
Team Members: Creative Director: Hyunji Son
Project Manager: Kiwook Kim
Designer: Dan-bi Kim / Gil-sung Jung / Meong-hee lee
Illustrator: Somdoo / Bokyeong Kang / Sooa Lee