Miluo Ip Design Illustrationsserie by Shurui Pan

Miluo Ip Design Illustrationsserie by Shurui Pan is a highly esteemed winner of the very prestigious 2025 A' Design Award i Jern in Grafik, Illustration og Visuel Kommunikationsdesign Competition Category.

JernGrafik· 2025

Miluo Ip Design Illustrationsserie

by Shurui Pan

Client: Northeastern University of China

A' Design Award i Jern Winner in Grafik Category

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Verified Award Winner
Verify Award Status for #168559

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Colors

The Design

About Miluo Ip Design Illustrationsserie

Miluo Ip Design er et sæt illustrationer, der præsenterer kulturen i byen Miluo i Kina. Serien omdanner lokale kulturelle elementer til karakterer og scener ved brug af lagdelt farve og stemningsfuld atmosfære. Illustrationerne er tegnet med vektordesignsoftware og trykt med avanceret produktionsteknologi for at bevare fine detaljer. Hvert billede måler 3600 gange 3600 pixels. Afledte produkter udvider serien til moderne medier. Formålet er at formidle Miluos naturlige relikvier og etniske arv i et moderne visuelt sprog og at fremme bevarelsen af traditionel kultur.

The Recognition

About the A' Design Award i Jern

Miluo Ip Design Illustrationsserie er vinder af A' Design Award i Jern, en prestigefyldt anerkendelse, der tildeles gode designs, som opfylder de professionelle og industrielle krav, man forventer af veldesignede skabelser. Jernvinderne viser stor dygtighed, høj specialisering, ekspertforståelse og kreativ kapacitet hos deres skabere. Miluo Ip Design Illustrationsserie forventes at være en højt estimeret, beundret og kær skabelse, der er praktisk og innovativ. Dette design, der har vundet A' Design Award i Jern, integrerer branchens bedste praksis og har kompetente tekniske egenskaber knyttet til knowhow og talent. Miluo Ip Design Illustrationsserie respekteres for sin grundighed og er designet til at levere forbedringer af livskvaliteten, der er med til at gøre verden til et bedre sted.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a set of IP illustrations of Miluo City culture, which conceptualize cultural elements and creativity through illustration forms, create situational atmosphere, match color levels, and use modern media to showcase Miluo's unique natural relics and ethnic heritage, spreading Miluo's culture and natural culture in a way that conforms to modern aesthetics, and endowing Miluo's traditional story culture with new era connotations.
Dimensions & Packaging: 3600 x 3600 pixels, 72dpi, RGB.
Tags: IP design, Miluo City, illustrations, derivative products, Chinese style illustrations
Production Technology: The series of illustrations and expressions are drawn by the illustrator vector design software. It is produced by high level printing and manufacturing technologies to show the details of beautiful and exquisite illustrations.
Design Challenge: The difficulty lies in the creative graphic expression of culture, the combination of modern aesthetics and traditional culture, the accurate grasp of the characteristics of Chinese style illustration, and the preservation of traditional charm while keeping up with the aesthetic pace of the times.
Research: Miluo, as a holy land with numerous world cultural heritage sites, records the long history of human civilization development and should be protected and inherited to prevent it from disappearing under the tide of commercial development and modern urbanization. Researching the culture of Miluo Ancient City, expressing a series of creative concepts through national style IP and illustration forms, and disseminating them through different media to help people better understand and protect this culture.
Inspiration: Through the IP illustrations and cultural derivatives on the theme of Miluo City culture. Explore the visual presentation of traditional culture with localized IP illustration characteristics. Using illustration language and media to express the talented people and land of Miluo, endowing traditional culture with new era connotations and modern forms of expression, and arousing people's love and protection awareness for traditional culture.
Project Duration: The project started in December 2024 in China and finished in January 2025 in China.
Operation Flow: Spread Chinese local cultural characteristics in a way that conforms to modern aesthetic standards, and raise people's awareness of protection.
Patents: This design was made for our company, institution or enterprise.
Image Credits: Image #1 : Illustration Pan Shurui 2025.
Image #2 : Illustration Pan Shurui 2025.
Image #3 : Illustration Pan Shurui 2025.
Image #4 : Illustration Pan Shurui 2025.
Image #5 : Illustration Pan Shurui 2025.