Onshore Roasters Primær funktion: Branding af Cansu Dagbagli Ferreira er en højt anset vinder af den meget prestigefyldte 2025 A' Design Award i Sølv i konkurrencekategorien Grafik, Illustration og Visuel Kommunikationsdesign.
SølvGrafik· 2025
Onshore Roasters Primær funktion: Branding
Klient: Cansu Dagbagli Ferreira
Vinder af A' Design Award i Sølv i kategorien Grafik
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Om Onshore Roasters Primær funktion: Branding
Bogtekst: Onshore Roasters' brandidentitet afspejler harmonien mellem luksus, natur og bæredygtighed. Logoet forener en kaffebønne, solstråler og bølger og legemliggør ritualet om en perfekt morgen til søs. En omhyggeligt udvalgt jordfarvet palet og emballage af genbrugspapir understreger brandets engagement i elegance og miljøbevidste værdier. Inspireret af sejlerlivsstilen balancerer designet enkelhed og raffinement og skaber en sømløs forbindelse mellem kvalitetskaffe og det åbne hav.
Anerkendelsen
Om A' Design Award i Sølv
Onshore Roasters Primær funktion: Branding er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. Onshore Roasters Primær funktion: Branding forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. Onshore Roasters Primær funktion: Branding er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- Onshore Roasters brand identity captures the essence of luxury, sustainability, and simplicity. Designed for the yachting world, the refined logo seamlessly merges a coffee bean, sunbeams, and sea waves, symbolizing a morning ritual on the open waters. The packaging, crafted from recycled paper, reinforces the brand’s eco-conscious values, while a soothing, earthy color palette enhances the sense of purity and sophistication.
- Dimensioner & Emballage
- The brand was applied on to various sizes of items including printed items and digital. Some examples are business cards, posters, web design and packaging designs. Packaging designs are 1 kg pouches and metal tins.
- Tags
- coffee, yacht, sea, logo design, branding, packaging
- Produktionsteknologi
- The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and then physical items such as coffee bean pouches were produced by 4 color printing technique.
- Designudfordring
- The challenge was finding a supplier for recyclable paper pouches that also keeps the freshness of the product.
- Forskning
- Interviews with head management of luxury yachts were conducted to better understand the needs of consumers. Thanks to the qualitative interviews the confirmed the need and the idea was validated. Indeed, the luxury yacht owners are complaining of not being able to find good quality coffee constantly when they're on the sea.
- Inspiration
- The brand draws inspiration from the serene beauty of mornings at sea, where the first light meets the horizon, and a perfect cup of coffee sets the tone for the day. The interplay of natural elements sun rays, sea waves, and a coffee bean guides the logo design, evoking a harmonious balance between indulgence and sustainability. Through minimalist elegance, Onshore Roasters encapsulates the art of slow living, transforming coffee into a refined experience for the luxury yacht lifestyle.
- Projektvarighed
- From September 2023 to March 2024
France - Driftsflow
- Onshore Roasters provides consistent quality coffee to premium yacht owners, wherever they're in the world.
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