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Nebu Butik by Eric Fung

Nebu Butik by Eric Fung is a highly esteemed winner of the very prestigious 2025 A' Design Award i Bronze in Indretning og Udstillingsdesign Competition Category.


BronzeIndretning· 2025

Nebu Butik

by Eric Fung

Client: Once Design Studio

A' Design Award i Bronze Winner in Indretning Category

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The Design

About Nebu Butik

Nebu er en butik i Hong Kong designet til salg af snefnug-chips. Rummet måler 26 kvadratmeter og har en loftshøjde på 3 meter. Bløde hvide nuancer og lyseblå toner minder om lyset fra en vintermorgen. Displaymøbler i træ og blødt lys tilfører naturlig varme. Sandblæst akryl kombineres med rustfrit stål for at skabe en kølig, sneagtig finish, hvor den let gennemsigtige akryl afslører metaltexturen bagved. En åben planløsning giver mulighed for fri bevægelse, og et chokoladefontæneområde lader kunderne se chipsene blive overtrukket.

The Recognition

About the A' Design Award i Bronze

Nebu Butik er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Nebu Butik forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Nebu Butik tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
As ephemeral as snowflakes, capturing fleeting moments.

In the bustling heart of Hong Kong, the Nebu snowflake crisps store emerges as a serene and beautiful enclave, akin to a gently falling snowflake, Light and Elegant. This is a dreamlike space dedicated to snowflake crisps, serving not just as a retail venue but as an artistic sanctuary where sensory and emotional experiences intertwine. It exemplifies how to transform, The Beauty of the Moment, into an unforgettable shopping experience.
Dimensions & Packaging
26sqm with 3m ceiling height
Production Technology
We try to make an interesting and fancy material combination in this design. We are thinking how to make a cold with snow touch feeling finishing which we test to combine sanded acrylic and stainless steel together serval times. The reslut is the sanded acrylic giving a snow touch feeling with slight transparent, aloow to project the stainless steel texture at back.
Design Challenge
we create and transport the 7 meters lenght of ribbon plastic board for the logo canopy, it is in one whole price.
Research
We approaches design by studying brand products while considering customer purchasing behaviors and overall shopping processes. This enables us to capture the psychology of shoppers, optimizing product display locations and the spatial layout to create a more efficient and seamless shopping and sales experience.
Inspiration
Soft whites interwoven with pale blues evoke the purest light of a winter morning. Wooden display fixtures paired with gentle lighting emit a natural warmth, creating a stunning contrast with the ethereal snowflake crisps. Customers linger in this space, making it easy for them to recall the brand in the future, thereby enhancing brand recognition.
Project Duration
1 month, Hong Kong
Operation Flow
In this open space, customers can freely navigate and choose. The store features a chocolate fountain production area for Snowflake Crisps, drawing customers to observe the creation of chocolate-coated Snowflake Crisps up close. This experience feels like a pilgrimage of aesthetics, enhancing customer engagement and allowing them to savor each moment of the creation process. This not only adds memorable touchpoints to the shopping experience but also encourages customers to spend more time in-store, ultimately leading to purchases. The display of Snowflake Crisps is arranged like art pieces, inviting customers to engage with their sight and taste.
Team Members
Eric Fung
Image Credits
Laser Angel

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