Zoom Udstillingskatalog by Zoltan Berta is a highly esteemed winner of the very prestigious 2025 A' Design Award i Sølv in Trykt og Udgivet Medier Design Competition Category.
SølvTryk· 2025
Zoom Udstillingskatalog
by Zoltan Berta
A' Design Award i Sølv Winner in Tryk Category
Verified Award Winner
Verify Award Status for #169293The Design
About Zoom Udstillingskatalog
Zoom-udstillingen (Etnografisk Museum, Budapest) anlægger en utraditionel tilgang til museets samling. Indholdsstrukturen er formet af skift i synsvinkel, der præsenterer objekter og objektmasser fra nye vinkler. Kataloget forsøger at introducere denne tilgang gennem forskellige grafiske samt bogbinde- og trykløsninger. Bogens indre ryg har et unikt genereret mønster for hvert eksemplar, som er en genfortolkning af de broderede motiver, der er typiske for ungarsk folkekunst. Udstillingen blev designet af art1st Design Studio med ledende designer Daniel Taraczky.
The Recognition
About the A' Design Award i Sølv
Zoom Udstillingskatalog er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. Zoom Udstillingskatalog forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. Zoom Udstillingskatalog er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Both the exhibition and the book take an unconventional approach, offering a unique perspective on the museum’s collection. The content and visual structure are shaped by shifts in viewpoint, presenting objects and object masses from new angles through exciting and playful solutions. This approach of unrepeatability is reflected in the book’s inner spine, which features a uniquely generated pattern for each copy.
The exhibition designed by art1st Design Studio, lead designer Daniel Taraczky. - Dimensions & Packaging
- Dimensions: 225 x 225 mm
232 pages - Tags
- book, editorial, catalogue, exhibition, print, generative art, typography, graphic design
- Production Technology
- Soft cover swiss binding, various inserts in the book block.
Cover: Pergraphica Colours 330g Imperial red
Book Block: Munken Lynx 130g,Glama Basic 110g,Pergraphica Infinite Black 120g - Inspiration
- Red is a dominant color in the Hungarian folk art, which also identifies the exhibition's design, similarly with the recurring square shape elements. This is why the book’s design wanted to resemble to an exciting red square. Opening the cover it reveals a stylised decoration on the spine which are the visual reinterpretation of the embroidered motifs typical to the Hungarian folk art. One of the features of the book is these patterns have been uniquely generated for each of the thousand copies.
- Project Duration
- 2024 Budapest
- Team Members
- Catalogue Graphic designer: Zoltan Berta
- Image Credits
- Product photos: Zoltan Berta
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