Hocking Hills Webdesign by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2025 A' Design Award i Bronze in Grænseflade-, Interaktions- og Brugeroplevelsesdesign Competition Category.
BronzeGrænseflade· 2025
Hocking Hills Webdesign
Client: Cansu Dagbagli Ferreira
A' Design Award i Bronze Winner in Grænseflade Category
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The Design
About Hocking Hills Webdesign
Redesignet af Hockinghills.com introducerer en strømlinet og moderne bookingplatform til naturophold og udendørsaktiviteter. Med prioritering af klarhed og brugervenlighed præsenterer det opdaterede design en minimalistisk tilgang, der fremhæver Hocking Hills' naturlige skønhed. En forfinet brugergrænseflade, optimeret navigation og et sæt på over 100 tilpassede ikoner forbedrer tilgængelighed og funktionalitet. Resultatet er en sammenhængende og engagerende digital oplevelse, der forenkler rejseplanlægning, mens den forbliver tro mod brandets dedikation til natur, fællesskab og sømløs udforskning.
The Recognition
About the A' Design Award i Bronze
Hocking Hills Webdesign er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Hocking Hills Webdesign forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Hocking Hills Webdesign tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The redesign of Hockinghills.com modernizes the booking platform for nature stays and outdoor activities in Hocking Hills State Park. The project involved a complete brand refresh, UX and UI enhancements, and the creation of over 100 custom icons. The updated design improves navigation, refines the user experience, and ensures visual consistency across the platform while maintaining the brands deep connection to the local community and natural environment.
- Dimensions & Packaging
- Desktop and mobile screens were designed for the whole website in a responsive manner.
- Tags
- website, travel, outdoors, icon design, user interface
- Production Technology
- The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and Figma.
- Design Challenge
- Even though an extensive design system was created, the project requirements evolved according to the project needs and as a result of that, keeping the consistency was a challenge.
- Research
- According to the real user data from the existing website, user problems and needs are analysed and UX improvements are done accordingly.
- Inspiration
- The redesign is inspired by the need for clarity and ease of use, allowing the natural beauty of Hocking Hills to take center stage. The minimal and modern design approach removes visual clutter, creating a seamless and intuitive experience. A refined icon set enhances usability without distraction, while the structured layout and clean typography ensure effortless navigation. The result is a functional yet elegant platform that connects users to nature with simplicity and efficiency.
- Project Duration
- 1 year from June 2023 to June 2024
USA and France - Operation Flow
- Hockinghills website is used for researching and booking accommodations, activites in Hocking Hills national park.
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