Heyday Center Virksomhedsidentitet by Sha Feng and Jiayi Lu is a highly esteemed winner of the very prestigious 2025 A' Design Award i Jern in Grafik, Illustration og Visuel Kommunikationsdesign Competition Category.
JernGrafik· 2025
Heyday Center Virksomhedsidentitet
Client: HEYDAY Center
A' Design Award i Jern Winner in Grafik Category
Verified Award Winner
Verify Award Status for #170737The Design
About Heyday Center Virksomhedsidentitet
Heyday Center er en virksomhedsidentitet skabt til et træningscenter, der tilbyder sportspræstationer, rehabilitering og støttetjenester til studier i udlandet. Logoet er formet som et stigende flag, en form der henviser til vedvarende fremskridt og selvforbedring. Bogstavet H er opbygget af to symmetriske figurer af tallet et, sat i positiv og negativ form, for at antyde det at nå et højdepunkt. Blå bruges som hovedfarve for at udtrykke fornuft, professionalisme og ro. Identiteten afspejler centrets datadrevne metode.
The Recognition
About the A' Design Award i Jern
Heyday Center Virksomhedsidentitet er vinder af A' Design Award i Jern, en prestigefyldt anerkendelse, der tildeles gode designs, som opfylder de professionelle og industrielle krav, man forventer af veldesignede skabelser. Jernvinderne viser stor dygtighed, høj specialisering, ekspertforståelse og kreativ kapacitet hos deres skabere. Heyday Center Virksomhedsidentitet forventes at være en højt estimeret, beundret og kær skabelse, der er praktisk og innovativ. Dette design, der har vundet A' Design Award i Jern, integrerer branchens bedste praksis og har kompetente tekniske egenskaber knyttet til knowhow og talent. Heyday Center Virksomhedsidentitet respekteres for sin grundighed og er designet til at levere forbedringer af livskvaliteten, der er med til at gøre verden til et bedre sted.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- HEYDAY is a training center founded by a team of national team physical coaches, sports marketers and professional athletes. It focuses on data-based professional sports performance, sports rehabilitation and international sports specialization. It provides one-stop sports performance, rehabilitation and study abroad support services to high-end customers, young sports study abroad groups and customers with rehabilitation needs.
- Tags
- Branding, Corporate Identity, Sports, Fitness
- Design Challenge
- The logo of HEYDAY Center is an upward flag, symbolizing the sports spirit of continuous progress and self-breakthrough.
- Research
- The H in the logo is composed of a symmetrical positive and negative number "1", which means reaching the peak. Blue represents rationality, professionalism and calmness, representing that HEYDAY Peak Fitness Center always uses professional data and the right way to reach the "peak".
- Inspiration
- The logo of HEYDAY Performance Center is a rising flag, symbolizing the sports spirit of continuous upward progress and self-breakthrough. The H in the logo is composed of a symmetrical positive and negative number "1", implying reaching the peak. Blue represents rationality, professionalism and calmness, representing that HEYDAY Performance Center always uses professional data and the right way to reach the "peak".
- Project Duration
- The project started in October 2024 in Suzhou, China and finished in December 2024 in Guangzhou, China.
- Team Members
- Creative Director：Sha Feng, Art Director: Jiayi Lu and Graphic Design: Lu Xiao.
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