Dailies Postkortdesign by Ying Han is a highly esteemed winner of the very prestigious 2025 A' Design Award i Jern in Grafik, Illustration og Visuel Kommunikationsdesign Competition Category.

JernGrafik· 2025

Dailies Postkortdesign

by Ying Han

A' Design Award i Jern Winner in Grafik Category

10,620

Verified Award Winner

Verify Award Status for #171160

View at A' Design Award Press Release Award Badge

Colors

The Design

About Dailies Postkortdesign

Designkonceptet for denne typografiske postkortserie fokuserer på samspillet mellem form, komposition og farveharmoni. Fed typografi kombineres med komplementære nuancer af orange-gul og lilla-blå for at skabe dynamisk visuel kontrast. Denne tilgang styrker læsbarheden, samtidig med at den fremkalder en følelse af energi og positivitet, og forvandler hvert postkort til et levende udtryk for typografisk design og visuel kommunikation.

The Recognition

About the A' Design Award i Jern

Dailies Postkortdesign er vinder af A' Design Award i Jern, en prestigefyldt anerkendelse, der tildeles gode designs, som opfylder de professionelle og industrielle krav, man forventer af veldesignede skabelser. Jernvinderne viser stor dygtighed, høj specialisering, ekspertforståelse og kreativ kapacitet hos deres skabere. Dailies Postkortdesign forventes at være en højt estimeret, beundret og kær skabelse, der er praktisk og innovativ. Dette design, der har vundet A' Design Award i Jern, integrerer branchens bedste praksis og har kompetente tekniske egenskaber knyttet til knowhow og talent. Dailies Postkortdesign respekteres for sin grundighed og er designet til at levere forbedringer af livskvaliteten, der er med til at gøre verden til et bedre sted.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design concept for this typographic postcard series focuses on the interplay of form, composition, and color harmony. Bold typography is paired with complementary
hues of orange-yellow and purple-blue to create dynamic visual contrast. This approach enhances legibility while evoking a sense of energy and positivity, transforming each postcard into a vibrant expression of typographic design and visual communication.
Dimensions & Packaging: Width 152.4mm x Height 228.6mm
Tags: Typography, Color, Postcard, Form, Positive energy.
Design Challenge: The biggest challenge was balancing bold typography with a limited color palette while ensuring high visual impact in a gym environment. The design needed to evoke energy and motivation without overwhelming the space. Internally, historical and social perspectives on sports branding influenced type choices. Externally, print production constraints required careful material selection for durability. Overcoming these obstacles resulted in a dynamic, high-contrast design that enhances the workout atmosphere.
Inspiration: I was inspired by the raw energy and spontaneity of gym notes: quick, motivational, and goal-driven in gym. I became interested in how typography can amplify this dynamic spirit, using type as a tool to convey positivity, movement, and motivation. Through bold forms, expressive layouts, and rhythmic compositions, I aim to capture the energetic mindset associated with physical activity and personal growth.
Project Duration: This Project started in November 2024 in the USA and finished in March 2025.
Patents: Copyrights belong to Ying Han, 2025.
Team Members: Designer: Ying Han
Photographer: Ying Han