Auto Motion Biludstillingsrum by Shunsuke Ohe is a highly esteemed winner of the very prestigious 2025 A' Design Award i Sølv in Indretning og Udstillingsdesign Competition Category.
SølvIndretning· 2025
Auto Motion Biludstillingsrum
by Shunsuke Ohe
Client: Shunsuke Ohe
A' Design Award i Sølv Winner in Indretning Category
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- Verified Award Winner
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The Design
About Auto Motion Biludstillingsrum
Et udstillingsrum hvor luksusbiler udstilles og sælges. Konferencelokaler, kontor, hvilerum osv. er arrangeret omkring det cirkulære udstillingsområde. Loftets design er bemærkelsesværdigt. Loftet er opdelt i to sektioner, en høj sektion og en lav sektion, og den høje sektion er lavet ved at stable tyndt skårne paneler med indirekte belysning ved forbindelserne mellem panelerne, der skaber en svævende følelse. Der er også et forhandlingsrum, der er sømløst forbundet til udstillingsområdet, og det blev designet med omhyggelige beregninger for at stimulere købernes købslyst.
The Recognition
About the A' Design Award i Sølv
Auto Motion Biludstillingsrum er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. Auto Motion Biludstillingsrum forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. Auto Motion Biludstillingsrum er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The unique design of the ceiling is noteworthy. The ceiling is divided into two levels, high and low, and the high section is made of thinly sliced panels stacked on top of each other, creating a floating feeling. Indirect lighting shines through the seams of the panels, creating a fantastic ceiling. This is definitely the highlight of the space. Indirect lighting is also installed in various other places, effectively enhancing the space.
- Dimensions & Packaging
- Site area : 1530.68 sqm / Total floor area : 352.18 sqm / Category : Car Showroom
- Tags
- stone, melamine tile, indirect lighting, car showroom, LUSTYdesign, Shunsuke Ohe
- Production Technology
- Exterior finish // roof: Galvalume steel sheet / eaves: Silicate calcium board / Exterior walls: Metal siding / Floor: Porcelain tile
Interior finish // Ceiling: Cloth / Wall: Porcelain tile, Natural stone , PVC sheet , Cloth / Floor: Melamine tile, carpet, pvc tile - Design Challenge
- The design focuses on how to make the products look attractive and stimulate customers' desire to buy. Above all else, a mechanism is needed to draw customers into the store. Therefore, visibility from the outside is also very important. For example, the high, impactful, floating ceiling panels in the store and the fantastic indirect lighting around them are designed with such points in mind.
- Research
- It is necessary to display cars beautifully and to have a mechanism that stimulates customers' desire to purchase the car.The process leading to a purchase is different for each customer.Some people make an instant decision, while others will visit the store many times. It is very important that the car looks beautiful no matter how many times and when they come here, and that the space is one that inspires excitement.
- Inspiration
- This showroom exhibits and sells luxury cars. The layout is centered around a circular exhibition space, with meeting rooms, offices, toilets, etc. arranged around it. The ceiling is high, the space is spacious, and the entire space is meticulously designed with a layout that is efficient. The cars are beautifully displayed in the space to stimulate customers' desire to buy.
- Project Duration
- Project Duration : From September 2023 to January 2024
Project location : Kyoto(Japan) - Operation Flow
- The exhibition space and the negotiation room are separated by glass, but are seamlessly connected, and the exhibited vehicles can be viewed from the negotiation room, so visitors are always aware of the exhibited vehicles. However, the lighting in the negotiation room is set low to ensure privacy. There is also another negotiation room separate from this one, which can be used depending on the situation.
- Patents
- Copyright LUSTYdesign Inc. All Rights Reserved
- Image Credits
- Photograph: NANA TAJIMA by ToLoLo studio
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