Cuisino Primær funktion: Gamificeret støtte til madvalg by Yi Chen is a highly esteemed winner of the very prestigious 2026 A' Design Award i Jern in Mobilteknologi, Applikationer og Software Design Competition Category.
JernMobil· 2026
Cuisino Primær funktion: Gamificeret støtte til madvalg
by Yi Chen
A' Design Award i Jern Winner in Mobil Category
Verified Award Winner
Verify Award Status for #174948The Design
About Cuisino Primær funktion: Gamificeret støtte til madvalg
Bogtekst: Cuisino nytænker madvalg som et gamificeret ritual og forvandler rutineprægede beslutninger til øjeblikke af glæde. Ved hjælp af adfærdspsykologi og legende UI reducerer den beslutningstræthed og giver brugerne mulighed for at spise sundere uden stress. Inspireret af casual-spil og wellness-apps guider grænsefladen bevidst spisning gennem mikrointeraktioner, fremskridtsbelønninger og et beroligende visuelt system. Oplevelsen gør ernæring til mindre et spørgsmål om disciplin og mere om glædelig opbygning af vaner.
The Recognition
About the A' Design Award i Jern
Cuisino Primær funktion: Gamificeret støtte til madvalg er vinder af A' Design Award i Jern, en prestigefyldt anerkendelse, der tildeles gode designs, som opfylder de professionelle og industrielle krav, man forventer af veldesignede skabelser. Jernvinderne viser stor dygtighed, høj specialisering, ekspertforståelse og kreativ kapacitet hos deres skabere. Cuisino Primær funktion: Gamificeret støtte til madvalg forventes at være en højt estimeret, beundret og kær skabelse, der er praktisk og innovativ. Dette design, der har vundet A' Design Award i Jern, integrerer branchens bedste praksis og har kompetente tekniske egenskaber knyttet til knowhow og talent. Cuisino Primær funktion: Gamificeret støtte til madvalg respekteres for sin grundighed og er designet til at levere forbedringer af livskvaliteten, der er med til at gøre verden til et bedre sted.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Cuisino transforms everyday food choices into a delightful, gamified ritual. By combining behavioral psychology with playful UI, it reduces decision fatigue and empowers users to make healthy choices without stress. Each interaction feels like a mini-game, turning anxiety into agency.
- Dimensions & Packaging
- Cuisino is a non-physical digital design project. The prototype consists of 5 main experience flows with modular components and was built in 1920×1080 and 375×812 px formats. It includes mobile-first wireframes, user journey animations, and a set of customizable onboarding and decision-making modules.
- Tags
- food decision, playful UX, gamified onboarding, ritual design, digital wellbeing, health habit, casual interface, behavior design, meal planning, emotional interface
- Production Technology
- Cuisino was realized using a combination of Figma, XD, Illustrator, and After Effects. The design process emphasized visual storytelling, modular components, and interactive mockups. UI animations were prototyped to simulate a casino-inspired experience, with gradient transitions, randomized elements, and playful micro-interactions. The final assets were exported for responsive screen sizes and optimized for both pitch decks and demo presentations.
- Design Challenge
- The main challenge was balancing delight with depth—how to ensure user agency while gently guiding behavior. Visually, it was difficult to simulate randomness without overwhelming users. Conceptually, the hardest part was resisting utilitarian UX patterns and instead designing for emotion, play, and imperfection—qualities often neglected in food or wellness apps.
- Research
- This design began as speculative UX research into how decision fatigue affects food habits in urban environments. Methods included desk research, self-tracking experiments, and behavioral mapping of casual food apps. Tools used were Figma, Notion, and visual diarying. Key insights: most food apps overload users with options and assume strong intrinsic motivation. Cuisino rethinks this by embedding habit into gamified rituals, making healthy choices fun, not forced.
- Inspiration
- Cuisino was inspired by the overwhelming feeling of choice in urban food culture. As a designer living in New York, I saw how indecision and anxiety affected meal planning. By borrowing mechanics from casinos and mobile games, I aimed to create a joyful and structured decision ritual.
- Project Duration
- The project was initiated during Covid19 in New York City and completed in June 2025. The design was developed independently as a speculative yet functional UX concept and presented via digital channels.
- Operation Flow
- Users begin by selecting a goal or mood, then receive dynamic suggestions through playful modules like spin wheels, quick picks, and progress meters. Gamified cards and micro-interactions reduce choice fatigue while reinforcing healthy routines. The experience blends randomness with structure, encouraging consistent use while maintaining delight.
- Patents
- Patent pending.
Copyrights belong to Yi Chen, 2025. - Team Members
- Designer: Yi Chen
- Image Credits
- Image #1: Designer Yi Chen, Cuisino, 2025.
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