Hued Corporate Brandidentitet by Ibrahim Badri is a highly esteemed winner of the very prestigious 2026 A' Design Award i Sølv in Grafik, Illustration og Visuel Kommunikationsdesign Competition Category.
SølvGrafik· 2026
Hued Corporate Brandidentitet
Client: Hued
A' Design Award i Sølv Winner in Grafik Category
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- Verified Award Winner
- Verify Award Status for #177506
The Design
About Hued Corporate Brandidentitet
Den visuelle identitet udforsker kreativitet gennem et system inspireret af saudisk kultur. Karminrøde toner, bløde oppustede former og illustrerede personaer skaber et imødekommende visuelt sprog, der opmuntrer til udtryk og eksperimentering. Kulturelle genstande som kaffekander, sværd og falke optræder som velkendte motiver på tværs af anvendelser. Mønstre tilfører rytme og kontinuitet, mens piktogrammer forklarer faserne i den kreative proces og afspejler idéen om glæde gennem kunst, kreativitet, design og innovation.
The Recognition
About the A' Design Award i Sølv
Hued Corporate Brandidentitet er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. Hued Corporate Brandidentitet forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. Hued Corporate Brandidentitet er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Joy radiates through vibrant Crimson and playful forms. Six HUEDer characters bring the brand to life through agile illustrations favoring imagination over literalism. Saudi motifs - coffee pots, swords, falcons - honor heritage. Dynamic patterns express energy and movement. Illustrations tribute art and design classics while celebrating Saudi culture. Every element - from vibrant color to cultural symbolism - transforms HUED's purpose into visual celebration, expressing the power of art, creativity, design, and innovation in bringing joy.
- Tags
- joy, art, creativity, design, innovation, culture,
- Design Challenge
- The challenge was translating HUED's multifaceted purpose - joy through art, creativity, design, innovation - and Saudi culture into cohesive visual expression. Each discipline carries inherent complexity; unifying them without fragmentation required deep immersion in HUED's practice, HUEDers' personalities, and the fundamental essence of each creative field. Parallel exploration of Saudi culture revealed authentic connections. Through rigorous experimentation and craftsmanship, disparate elements transformed into a synergistic whole where components reinforce rather than compete.
- Inspiration
- The identity springs from what ignites joy through art, design, creativity, and innovation - vibrant energy, playful forms, and cultural richness. Rooted in Saudi culture and people, every visual transforms HUED's purpose into a living, delightful expression.
- Project Duration
- Located in Riyadh, Saudi Arabia. This Project took over 2 years from start to launch
- Team Members
- Ibrahim Badri
Aya Baalbaki
Amira Ashkir
Iman Idris
Hala AlMubarrak
Nora AlNami
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