Once Upon a Rabbit Primær funktion: Animeret kortfilm af Jesseter Wang and Hannah Sun er en højt anset vinder af den meget prestigefyldte 2026 A' Design Award i Bronze i konkurrencekategorien Film, Video og Animationsdesign.
BronzeFilm· 2026
Once Upon a Rabbit Primær funktion: Animeret kortfilm
af Jesseter Wang and Hannah Sun
Vinder af A' Design Award i Bronze i kategorien Film
Verificeret Prisvinder
Verificer Prisstatus for #180467Designet
Om Once Upon a Rabbit Primær funktion: Animeret kortfilm
Bogtekst: Once Upon a Rabbit er et animeret designprojekt inspireret af kulturelle detaljer fra lanternefestivalen og barndommens visuelle minder. Værket etablerer et blødt, udtryksfuldt visuelt sprog gennem en hybrid af dimensionel form og håndtegnet følsomhed, hvilket skaber billeder, der føles både strukturerede og legende. Tilbagevendende motiver som kaninen og Tangyuan, risboller, bruges som visuelle ankre, mens bevægelse, rytme og komposition fremhæver stemning og kontinuitet, hvilket resulterer i en sammenhængende designoplevelse forankret i varme, fortrolighed og kulturel genklang.
Anerkendelsen
Om A' Design Award i Bronze
Once Upon a Rabbit Primær funktion: Animeret kortfilm er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Once Upon a Rabbit Primær funktion: Animeret kortfilm forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Once Upon a Rabbit Primær funktion: Animeret kortfilm tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- Once Upon a Rabbit is an animated short inspired by childhood memories and subtle cultural details of the Lantern Festival. Guided by the recurring presence of the rabbit and tangyuan (rice balls), the film unfolds as a sequence of connected moments that gradually lead toward a shared table. The piece emphasizes emotional flow and visual association over explicit storytelling, capturing the lively warmth of the Lantern Festival.
- Dimensioner & Emballage
- 16x9 video file
- Tags
- Animation, Motion Design, Illustration, Culture, Year of Rabbit
- Produktionsteknologi
- The project was produced using a hybrid 3D and 2D animation workflow. Core scenes and motion were created in Cinema 4D, with a focus on modeling and animation. The renders were then composited in Adobe After Effects, where textures, graphic details, and subtle motion accents were added to achieve a cohesive, handcrafted visual quality.
- Designudfordring
- A key creative challenge was achieving a sense of warmth and human touch within a digitally constructed visual environment. The project sought to avoid a rigid or overly polished appearance by introducing texture, softness, and brush-like qualities into form and motion. Balancing control and imperfection required careful visual restraint, ensuring the imagery remained expressive and inviting while maintaining coherence and clarity throughout the animation.
- Forskning
- This project is based on exploratory design research focused on visual expression and cultural memory. The objective was to understand how abstract form, color, and motion could evoke familiarity associated with the Lantern Festival without relying on literal depiction. The research was conducted through visual experimentation, reference studies, and iterative sketching using digital tools. Observations were drawn from personal memory, cultural imagery, and repeated motion tests. The results informed a visual language that balances simplicity and expressiveness, demonstrating how motion design can translate shared cultural atmosphere into an accessible and emotionally resonant visual experience.
- Inspiration
- Once Upon a Rabbit was inspired by childhood memories and subtle cultural details of the Lantern Festival. The project explores the use of 3D techniques rendered with a 2D sensibility, creating a vivid yet dreamlike visual language reminiscent of childhood doodles. By prioritizing mood, memory, and shared cultural experience over literal representation, the work aims to evoke a sense of warmth and nostalgia through motion.
- Projektvarighed
- The project was developed and completed in 2023 as an independent animation project, produced remotely.
- Driftsflow
- Motion unfolds through a sequence of gentle transformations, where shapes, colors, and motifs transition fluidly between scenes. Visual elements expand, contract, and reorganize to guide attention and create continuity, allowing the design to feel cohesive while maintaining a sense of lightness and rhythm throughout the experience.
- Teammedlemmer
- Jesseter Wang,
Hannah Sun - Billedkreditering
- Direction / Design / Animation: [Jesseter Wang & Hannah Sun]
Music / Sound: [Davis Aguirre]
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