Schneider Electric Innovation Hub Tokyo Showroom af Ryota Unno

Schneider Electric Innovation Hub Tokyo Showroom af Ryota Unno er en højt anset vinder af den meget prestigefyldte 2026 A' Design Award i Bronze i konkurrencekategorien Indretning og Udstillingsdesign.

BronzeIndretning· 2026

Schneider Electric Innovation Hub Tokyo Showroom

af Ryota Unno

Klient: Schneider Electric Japan

Vinder af A' Design Award i Bronze i kategorien Indretning

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Designet

Om Schneider Electric Innovation Hub Tokyo Showroom

Schneider Electric Innovation Hub Tokyo er et showroom skabt til en fordybende besøgsoplevelse. Koncentriske gulvmønstre på en enkelt akse leder bevægelsen mod et buet display kaldet Control Center, som forbliver synligt fra flere retninger. Bølgende rørbelysning, formet med det visuelle programmeringsværktøj Grasshopper, står i kontrast til det sorte gitterloft og skakbrætgulvet. Hvide vægge udgør den primære udstillingsflade. Femkantede modulsofaer kan arrangeres til siddepladser eller møder eller fjernes for at åbne cirkulationen.

Anerkendelsen

Om A' Design Award i Bronze

Schneider Electric Innovation Hub Tokyo Showroom er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Schneider Electric Innovation Hub Tokyo Showroom forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Schneider Electric Innovation Hub Tokyo Showroom tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.

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Pressemappe

Credits, teammedlemmer og tekniske detaljer leveret af designeren.

Unikke Egenskaber: This Innovation Hub showroom features concentric floor patterns on a single axis, centered on the curved display "Control Center." Flow and gaze naturally converge toward the center. Visitors unconsciously follow these arcs into understanding. 360-degree tube lighting contrasts with this centripetal movement, symbolizing ideas chaining and expanding outward. Black grid ceilings and checkerboard flooring provide linear contrast, accentuating the organic lighting's floating quality.
Dimensioner & Emballage: 20,600mm x 23,500mm x CH2800mm
Tags: Showroom, Interior Design, Spatial System, Information Architecture, Curved Display, Immersive Space, Lighting Design, Technology Exhibition, Innovation Hub
Produktionsteknologi: The undulating lighting forms were generated using the visual programming tool Grasshopper. Building constraints were parameterized to achieve organic quality. White walls serve as the primary exhibition surface, ensuring content visibility and a clean aesthetic. Wood-grain materials in the sustainability area express thematic affinity and warmth. Flooring with special resin coating reduces resource consumption during maintenance and minimizes wastewater from cleaning.
Designudfordring: The challenge was achieving dynamic, irregular three-dimensional curved lighting within constraints of display visibility and limited ceiling height. Using the visual programming tool Grasshopper, the form was determined from extensive simulations, establishing fixed positions and overall length. Additionally, careful consideration was given to acoustic concerns due to adjacency with meeting rooms, and to the overall atmosphere planning.
Forskning: This was Japan's first showroom aligned with global design standards across worldwide locations, with the client requesting an immersive space unlike other sites. This required detailed schedule coordination and cost management including hearings with various stakeholders, as well as designs that were new while following other locations. 3D rendering tools were used to present images to the client in real-time, with repeated discussions to ensure no misunderstandings.
Inspiration: As technology becomes increasingly abstract, communicating corporate values through "experience" is essential. Conventional showrooms relied on passive models-displaying products and explaining. This project aimed to create an experience where visitors actively feel, think, and understand, with "Immersive" as the starting point. By spatializing innovation-where ideas chain and expand-the design transforms showrooms from "exhibition spaces" into "spaces for cognitive transformation."
Projektvarighed: The project started in March 2025 in Tokyo and was completed in September 2025.
Driftsflow: Visitors are guided by concentric floor patterns, naturally walking deeper into the space. The curved "Control Center" is visible from multiple directions for unified information sharing. "The View" enables intuitive exploration through touch. Hybrid exhibitions deepen understanding with each step. Pentagonal modular sofas adapt to use-audience seating, meetings, or removed for circulation. An active environment where visitors experience technology while understanding the company's direction.
Teammedlemmer: Designer: Ryota Unno
Project Management: Haruna Kageyama
Project Management: Ayako Tsuchida
Project Management: Shogo Komine
Billedkreditering: SS Co., Ltd. Kenichi Ohno