House of Bohem Primær funktion: Beach Club af Muge Alanay Gucuoglu

House of Bohem Primær funktion: Beach Club af Muge Alanay Gucuoglu er en højt anset vinder af den meget prestigefyldte 2026 A' Design Award i Sølv i konkurrencekategorien Indretning og Udstillingsdesign.

SølvIndretning· 2026

House of Bohem Primær funktion: Beach Club

af Muge Alanay Gucuoglu

Klient: Nom Architecture

Vinder af A' Design Award i Sølv i kategorien Indretning

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Om House of Bohem Primær funktion: Beach Club

Bogtekst: House of Bohem Beach Club er et strandnært hospitality-projekt beliggende på Cleopatra Beach i Alanya. Designet holistisk fra A til Z, fra arkitektur og indretning til branding, møbler, belysning, menu, uniformer og udendørs livsstil, skaber projektet én sammenhængende identitet. Inspireret af bohemefilosofi og middelhavskystens liv opfordrer det til nærvær gennem naturlige materialer, håndlavede detaljer og et afslappet rumligt flow. Resultatet er en slow glamour-atmosfære defineret af komfort ved havet, ubesværet elegance og en naturlig rytme fra dag til nat.

Anerkendelsen

Om A' Design Award i Sølv

House of Bohem Primær funktion: Beach Club er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. House of Bohem Primær funktion: Beach Club forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. House of Bohem Primær funktion: Beach Club er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.

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Credits, teammedlemmer og tekniske detaljer leveret af designeren.

Unikke Egenskaber: House of Bohem is a beachfront hospitality destination located along the Alanya Cleopatra Beach, designed with a bistro, beach lounge, fine dinning and event party venue. Inspired by bohemian cultures and nomadic philosophy, project orchestrates a fluid, all day narrative, seamlessly transitioning from the relaxed informality of a beach lounge to the refined elegance of a fine-dining venue, and into the dynamic energy of evening events and celebrations, all within a unified spatial identity.
Dimensioner & Emballage: House of Bohem Beach Club Restaurant Bar spans 2,000 sqm, comprising 429 sqm indoor, 500 sqm semi open, and 1,000 sqm beachfront areas. With 50 dining tables, 30 bar seats, and 100 sunbeds, it hosts up to 300 guests. Establishing a strong sense of place along Cleopatra Beach, it operates as more than a restaurant a fluid, all-day destination conceived as a transformative stage for bistro, bar, fine dining, and events.
Tags: interior design, beach lounge design, beach club, hospitality design
Produktionsteknologi: Designed across 2,000 sqm of open, semi open, and enclosed spaces, the venue accommodates 300 guests with 50 dining tables, a 30 seat bar, and 100 sun loungers. Flexible shading areas are offering alternative corners to the guests, while the bar anchors social interaction. As day turns to night, lighting transforms the atmosphere. Rather than a single focal point, the project creates a layered experience, enriched by murals that express its bohemian spirit.
Designudfordring: The primary challenge was orchestrating a large-scale venue composed of enclosed, semi-open and open zones, accommodating distinct modes within a unified identity without spatial conflict. All day bistro, fine dining, beach lounge and event settings are designed as a living stage which adapts to the rhythm of its guests. Rather than a single focal point, the project creates a layered experience offering different areas. Harsh coastal conditions such as salt, humidity, wind and heavy use demanded durable detailing and material precision, while the project aimed to establish a strong architectural presence along the shoreline.
Forskning: Prior to the project, coastal building typologies were examined through multi-layered analysis. Climate data, salt exposure, wind, solar orientation and coastal morphology informed durability-driven design decisions. Materials were selected through comparative life cycle assessment. Guest and service circulation were tested via schematic scenarios. Investment and operational costs were evaluated through cost performance analysis.
Inspiration: The conceptual departure point for House of Bohem was to merge the free-spirited, tactile essence of bohemian living with the dolce vita of the Mediterranean, establishing a spatial narrative rooted in the nomadic philosophy of slowing down and being present. Guided by the nomadic principles of lightness, portability, layering, craftsmanship and harmony with nature, the project was conceived not as a static décor scheme, but as a living stage which adapts to the rhythm of its guests.
Projektvarighed: The project started in February 2023 and finished in May 2023 in Alanya, Turkey.
Driftsflow: House of Bohem establishes a strong sense of place along the Cleopatra shoreline, operating as a vibrant, all-day destination rather than solely a restaurant. Its open layout invites the beach inward, setting a new aesthetic benchmark for the coast. A large-scale mural transforms the front into a public visual landmark. Reframing bohemian living as lived experience, the project fosters slower rhythms, tactile engagement, and meaningful social interaction.
Billedkreditering: All photos Engin Aydeniz.
All rights Nom Architecture.