China Moutai Interiørdesign til detailbutik af Scene Aesthetics Design Co., Ltd er en højt anset vinder af den meget prestigefyldte 2026 A' Design Award i Bronze i konkurrencekategorien Indretning og Udstillingsdesign.
BronzeIndretning· 2026
China Moutai Interiørdesign til detailbutik
af Scene Aesthetics Design Co., Ltd
Klient: Scene Aesthetics Design Co., Ltd
Vinder af A' Design Award i Bronze i kategorien Indretning
Verificeret Prisvinder
Verificer Prisstatus for #181493Designet
Om China Moutai Interiørdesign til detailbutik
China Moutai er et interiørdesign til en detailbutik på 317 kvadratmeter, skabt som et brandoplevelsesrum for et baijiu-mærke. Designet kombinerer produktudstilling med interaktive installationer. Durra og hvede er arrangeret i rytmiske opstillinger for at udtrykke regional identitet. Et farvehjul viser, hvordan spirituslens farvetone ændrer sig med alderen, og en smagsvæg forklarer sauceduft-aromaer gennem grafik og duftmoduler. Perforerede skærme minder om lertøjskrukkers mikroporer og fungerer som rumdelere. Lyse træsorter, metaldetaljer samt overflader i østersgrå og råhvid udgør farvepaletten.
Anerkendelsen
Om A' Design Award i Bronze
China Moutai Interiørdesign til detailbutik er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. China Moutai Interiørdesign til detailbutik forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. China Moutai Interiørdesign til detailbutik tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- This project reimagines the Moutai brand experience space around emotional resonance. Moving beyond traditional liquor retail, it creates an immersive setting where personal memories and cultural identity come alive. The design transcends product display by blending narrative, interactivity, and ritual. Through an intuitive design language, it embodies the brand ethos of celebrating defining life moments and honoring personal stories, turning a simple transaction into an emotional bond.
- Dimensioner & Emballage
- 317 square meters
- Tags
- Moutai Brand Experience Space, Ecological Logic of Water, Soil, Air, and Microflora, The Chishui River, Brewing Ingredients, and Liquor Flavor Profile, Traditional Chinese Patterns, Wood Application, Soft Color Scheme, Tiered Brand Element System
- Produktionsteknologi
- Light natural woods like maple, oak, and beech account for 45 percent of the palette, evoking warm Eastern elegance. Metal makes up 20 percent, used for joints and detailing to enhance modern sophistication. Oyster gray and off white finishes comprise 30 percent, evoking visual calm and spatial breathability. Signature brand red is kept under 5 percent, reserved for key identifiers or focal installations. All materials prioritize environmental responsibility, durability, and tactile quality.
- Designudfordring
- The core innovation is a living, interactive space that translates the biological traits of baijiu, such as respiration and evolution, into spatial forms and sensory engagement for the first time. Moreover, a tiered brand element system ensures consistency and adaptability across flagship stores, boutiques, and dedicated zones. Meanwhile, three traditional Chinese patterns are reimagined to seamlessly blend intangible cultural heritage aesthetics with modern retail contexts.
- Forskning
- As consumption upgrades and the experience economy grows, premium baijiu brands must move from functional value to emotional resonance. As a national cultural symbol, Moutai aims to enhance cultural depth and contemporary relevance through spatial expression. To support brand strategic transformation, the design aligns with the desires of Generation Z and high net worth individuals for ritual, personalization, and cultural belonging, redefining the relationship between the brand and consumers.
- Inspiration
- The design grows from the living nature of Moutai baijiu, expressing its continuous respiration through earthenware micropores and the gradual flavor evolution over time. It also draws on the natural logic of the Chishui River Basin, integrating water, soil, air, and microflora into spatial design and installations. Three traditional Chinese patterns symbolize hospitality, craft heritage, and flowing sauce aromas. Together, they form a spatial language that blends nature, time, and culture.
- Projektvarighed
- The first flagship store is expected to open in Singapore in June 2026.
- Driftsflow
- The space features multiple interactive installations. Sorghum and wheat are arranged in rhythmic arrays to reinforce regional identity. A dynamic color wheel illustrates how the Moutai hue evolves with age. A flavor wall decodes the complexity of sauce aromas through visual graphics and scent modules. Perforated screens inspired by the micropores of earthenware jars emulate the slow breathing of aging baijiu, functioning as both spatial dividers and poetic metaphors.
- Teammedlemmer
- Wendong Zhou,
Liandan Cui,
Qilin Yang,
Jingfan Chen,
Rugui Qiu,
Shuidong He,
Zuoxiu Zhang
Sponsoreret
Udforsk Udover Designers.org
Opdag produkter, tjenester og muligheder fra vores annoncepartnere.
Mere at Udforske
Relaterede Design
Udforsk flere prisvindende design fra samme kategori, udvalgt efter fortjeneste.
