Shiftcam 240mm Super Zoom Mobilkameralinse by Kl Chiu is a highly esteemed winner of the very prestigious 2026 A' Design Award i Sølv in Kamera og Fotoudstyr Design Competition Category.
SølvFotoudstyr· 2026
Shiftcam 240mm Super Zoom Mobilkameralinse
by Kl Chiu
A' Design Award i Sølv Winner in Fotoudstyr Category
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The Design
About Shiftcam 240mm Super Zoom Mobilkameralinse
Shiftcam 240mm Super Zoom er et teleobjektiv designet til mobiltelefoner. Objektivet er afstemt til telefoner med 5x periskopkameramoduler og giver et optisk billede på cirka 10x. Fire stabelbare makrokonvertere forvandler den samme rækkevidde til makrofotografering på lang afstand, op til 40x. Objektivhuset og fatningen er fremstillet af genanvendt aluminium og anvender et drejelåssystem til hurtig og sikker montering. Frontsektionen er holdt smal, så magnetisk tilbehør stadig kan bruges, mens objektivet er monteret. Den kompakte form gør, at sættet kan være i lommen.
The Recognition
About the A' Design Award i Sølv
Shiftcam 240mm Super Zoom Mobilkameralinse er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. Shiftcam 240mm Super Zoom Mobilkameralinse forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. Shiftcam 240mm Super Zoom Mobilkameralinse er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- 240mm Super Zoom Tele lets phones capture what eyes can’t: true optical reach with telephoto compression and DOF, while revealing micro-detail up close without sacrificing image quality. A 240mm Super Tele tuned for today’s 5× periscope phones delivers a ~10× optical view; four stackable macro converters turn that reach into long-range macro (up to 40×). It extends shots the phone alone can’t –wildlife, architecture, portraits, textures, and small components stay clean and sharp.
- Dimensions & Packaging
- 42.5 x 52.6
- Tags
- Mobile Lens, Mobile Camera, Mobile Photography, Telephoto Lens, Macro Photography
- Production Technology
- Recycled-aluminum barrel and mount are engineered around an S-Mount twist-lock for fast, repeatable seating – quick to attach, secure in use. The design language stays intentionally narrow at the first section so the MagSafe zone remains usable while the lens is mounted, letting grips and powerbanks snap on as part of a full shooting ecosystem. A compact, lightweight architecture keeps the kit pocketable and ready to shoot in seconds.
- Design Challenge
- The challenge was to compress super-zoom power into the smallest possible lens without sacrificing usability. It needed to stay pocketable and quick to mount, support a smooth zoom-to-macro workflow, and remain slim enough at the front to keep MagSafe accessories usable during shooting. Small, powerful, and ecosystem-ready – at the same time.
- Research
- Built on years of mobile optics development and deep understanding of periscope camera technology, we iterated the 240mm Super Zoom Tele through intensive in-house prototyping. Optical engineers and UX/interaction designers worked side by side, refining optics, mount geometry, and handling through real-world shooting and image comparisons. The final design resolves the core tension – size vs power vs ease. Delivering a small, powerful lens that’s quick to mount and consistent in use.
- Inspiration
- The request was clear: make it pocketable. Small, versatile, powerfu. Built to complement the phone as the only lens kit you’ll need. We focused on periscope-optimized optics tuned for today’s 5× tele modules in a compact, quick-mount design: low hassle, fast to deploy, ready for the moment. It’s a bring-everywhere lens for everyday shooters and creators – travel, daily walks, concerts, crowded venues – so users can frame distant faces, isolate subjects, and reveal fine textures in seconds.
- Project Duration
- Started April 2025, presented in IFA exhibition sep 2025, ended November 2025.
- Operation Flow
- The 240mm Super Zoom Tele is built for speed: twist, lock, shoot. The S-Mount twist-lock gives a clear confirmation when seated, so it’s secured and ready in seconds. Instead of swapping lenses, stack macro adapters to turn reach into long-range macro fast. Slim and MagSafe-friendly up front, it stays pocketable between shots. Quick to mount, quick to adapt, so the shot happens before the moment passes. The flow stays simple: lock, stack, capture farther frames and closer textures.
- Team Members
- Benson KL Chiu
Armand van Oord - Image Credits
- Armand van Oord
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