Elite Crest Primære funktion: Luksusure by Dheeraj Bangur is a highly esteemed winner of the very prestigious 2026 A' Design Award i Bronze in Grafik, Illustration og Visuel Kommunikationsdesign Competition Category.
BronzeGrafik· 2026
Elite Crest Primære funktion: Luksusure
Client: Brandsthan
A' Design Award i Bronze Winner in Grafik Category
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The Design
About Elite Crest Primære funktion: Luksusure
Bogtekst: Elite Crest er baseret på et monogram konstrueret gennem struktureret geometri og kontrollerede proportioner. Symbolet integrerer en serif-inspireret bogstavform med en cirkulær base og danner en relation mellem lineære og kurvede elementer. En central firepunktsdetalje fungerer som et fokuspunkt og hjælper med genkendelse ved mindre størrelser. Det negative rum bevarer klarheden, mens forenklede konturer understøtter ensartet gengivelse. Serif-typografien er arrangeret med afmålt mellemrum for at bevare hierarki og visuel justering mellem symbol og logotype.
The Recognition
About the A' Design Award i Bronze
Elite Crest Primære funktion: Luksusure er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Elite Crest Primære funktion: Luksusure forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Elite Crest Primære funktion: Luksusure tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Elite crest luxury watches embody precision engineering and refined craftsmanship. The design integrates a sculpted crown engraved with a bespoke insignia, symbolizing authority and exclusivity. Premium-grade materials, micro-detailed finishing, and balanced proportions ensure durability with timeless elegance. The harmonious fusion of technical accuracy and aesthetic restraint distinguishes the elite crest as a statement of contemporary horological excellence.
- Dimensions & Packaging
- Primary logo constructed on a modular 100 mm × 100 mm vector grid system for proportional accuracy. Crown engraving application optimized for diameters 5–8 mm with relief depth 0.15–0.25 mm for CNC micro-engraving. Stroke tolerances are maintained at a minimum of 0.20 mm for metal reproduction. Master artwork delivered in SVG, AI, and EPS formats with Pantone metallic reference and CMYK/RGB specifications for cross-medium consistency.
- Tags
- Elite Crest, Luxury Watches, Premium Watch, Watch Branding, Watch Logo, Brandsthan, Brand, Luxury Brand
- Production Technology
- The logo was developed through precision vector construction using modular geometry and optical balance correction. Bezier curve refinement ensured scalable integrity from micro-engraving on watch crowns to large-format applications. The metallic executions were prototyped via CNC-engraved brass and stainless steel samples to test depth tolerance, edge sharpness, and reflectivity. Finishing simulations included brushed, polished, and PVD-coated surfaces to validate luxury-grade reproduction.
- Design Challenge
- The primary challenge was creating a timeless luxury identity that remained highly legible at micro-engraving scale while preserving elegance. Balancing historical watchmaking references with modern geometric clarity required extensive qualitative study and proportion testing. Production limitations at 5 mm, engraving tolerances, and minimal stroke thickness influenced design decisions. Iterative vector prototyping and visual audits ensured clarity, brand recall, and premium perception without compromising manufacturability.
- Research
- Qualitative visual identity research was conducted to develop a crest-based logo with strong legibility and scalability. The objective was to balance heritage symbolism with modern clarity. Historical crest references and geometric proportion systems were studied, followed by sketch exploration and grid-based construction, then refined using vector tools in Adobe Illustrator. The design was tested through size reduction across print and digital formats. Simplified geometry improved clarity and recognition. The outcome supports consistent branding, enhances recall, and ensures adaptable application across business communication and design usage.
- Inspiration
- The inspiration for the Elite crest emerged from the timeless precision of horology and the symbolism of authority embodied in classical crests. The monogram integrates sculpted geometry with a central star element, representing guidance, excellence, and aspiration. Research into luxury watch heritage, material finishing, and crown detailing informed the balanced proportions, ensuring the mark translates seamlessly from flat identity to engraved metal applications.
- Project Duration
- The project started in November 2025 in Jaipur and finished in November 2025 in Jaipur.
- Operation Flow
- The elite crest mark is designed to adapt seamlessly across touchpoints. On the watch crown, it becomes a tactile element that users interact with daily while adjusting time, reinforcing brand presence through touch. On dials, packaging, and digital platforms, the symbol maintains clarity and recognition at any size. Its balanced form ensures legibility, elegance, and consistency, delivering a refined and memorable user experience.
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