LA5 X House of Suntory Retail Pop-up by Saina Attaoui is a highly esteemed winner of the very prestigious 2026 A' Design Award i Sølv in Indretning og Udstillingsdesign Competition Category.
SølvIndretning· 2026
LA5 X House of Suntory Retail Pop-up
A' Design Award i Sølv Winner in Indretning Category
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- Verified Award Winner
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The Design
About LA5 X House of Suntory Retail Pop-up
House of Suntory er en oplevelsesbaseret retail pop-up beliggende i Hamad International Airport i Qatar. Pop-up'en blev skabt i samarbejde med Qatar Duty Free for at præsentere japansk kunsthåndværk og tradition for rejsende. Eksteriøret henter inspiration fra trægitre i Machiya-stil, nyfortolket i en moderne form som en reference til virksomhedens første butik i Japan. Ikebana-udstillinger og fortællende elementer skaber et roligt øjeblik i lufthavnen. Designet forener moderne formgivning med kulturarv.
The Recognition
About the A' Design Award i Sølv
LA5 X House of Suntory Retail Pop-up er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. LA5 X House of Suntory Retail Pop-up forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. LA5 X House of Suntory Retail Pop-up er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Suntory Global Spirits has unveiled its first-ever House of Suntory experiential pop-up in partnership with Qatar Duty Free at Hamad International Airport.
Designed to immerse travellers in Japanese artistry and tradition, the pop-up combines modern design with cultural authenticity. The exterior takes inspiration from Machiya-style wood lattices, reinterpreted in a contemporary form as a nod to the company’s first shop in Japan. - Tags
- Luxury, Whiskey, Pop Up
- Inspiration
- Inspired by the timeless philosophy of The House of Suntory, this experiential pop-up invites travellers to discover Japanese artistry through design, storytelling, and craftsmanship. Drawing on the heritage, the activation blends Machiya-inspired architecture with serene Ikebana displays to create a moment of calm within the airport. Through immersive storytelling, the space celebrates the harmony of tradition and innovation that defines Suntory’s whisky legacy.
- Project Duration
- Qatar, 4 months
- Team Members
- L'Atelier Five Ltd
- Image Credits
- L'Atelier Five
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