Milk Easy Plus Mælkeskummer by Florian Seidl

Milk Easy Plus Mælkeskummer by Florian Seidl is a highly esteemed winner of the very prestigious 2026 A' Design Award i Sølv in Husholdningsapparater Design Competition Category.

SølvHusholdningsapparat· 2026

Milk Easy Plus Mælkeskummer

by Florian Seidl

Client: Lavazza

A' Design Award i Sølv Winner in Husholdningsapparat Category

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Verified Award Winner

Verify Award Status for #183429

Visit Site View at A' Design Award Press Release Award Badge

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The Design

About Milk Easy Plus Mælkeskummer

Milk Easy Plus er en eksklusiv mælkeskummer designet af Lavazza til at levere autentisk italiensk cappuccino derhjemme, med en kompakt, konisk form og en brugervenlig grænseflade inspireret af Tabli-maskinen. Den tilbyder både varm og kold skumning med et gennemsigtigt låg til overvågning af processen og nem rengøring. Produktet skiller sig ud ved sin enkle betjening, dristige design og brug af genbrugsplast fra forbrugeraffald, samtidig med at det opretholder høje standarder for æstetik og kvalitet.

The Recognition

About the A' Design Award i Sølv

Milk Easy Plus Mælkeskummer er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. Milk Easy Plus Mælkeskummer forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. Milk Easy Plus Mælkeskummer er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This elegant frother was specifically designed to complete the Lavazza product range. It is both practical and simple to use. A few simple gestures to prepare a wide range of milk based beverages and it also works perfectly with plant based milk. With the touch of a button, you can switch between the different preparations. Hot milk, foamed milk, hot and cold cappuccino. The magnetic whisk is easy to remove and wash. The coated vessel can be rinsed and cleaned easily too.
Dimensions & Packaging: Dimensions: 110mm / 110mm / 210 mm
Weight: 1kg
Power 460W, Voltage 220-240, Frequency 50-60 Hz
Minimum milk capacity 90 ml, Maximum milk capacity 180 ml
Removable parts are dishwasher safe.
It comes nicely boxed in a recycled cardboard box along with a Quick Start Guide and a more detailed instruction booklet.
Tags: Lavazza, coffee, espresso, cappuccino, latte, milk, frother, recycled plastic
Production Technology: main shell: injection moulded plastic (ABS)
coated milk container,
logo: pad printed
feet, UI, lid gasket: silicone rubber
Design Challenge: Milk Easy Plus has just been launched and is replacing a very successful product. The biggest challenges were a tight development process and conflicting requirements with regards to the volume of the internal milk container and the overall diameter.
Research: Development process through conceptual and formal research, 3D modelling, physical mock-ups, prototyping.
Inspiration: The product was designed inhouse and is the second generation of the successful Milk Easy frother. The design of the compact, elegant shape is a natural evolution of Lavazzas form language and makes sure the product is in line with other important new products like the new Tabli product range. The Design is characterized by its classical appearance and simple operability.
Project Duration: The project was designed in Turin, Italy. The complete product development from initial concept to final product took about 18 months.
Operation Flow: Milk Easy Plus has a small footprint and will fit almost everywhere. The product is incredibly easy and intuitive to use. Just insert the magnetic whisk and add milk to the desired level. Place the frother on its base, close the transparent lid to avoid splashes. By pressing the button, you can switch between the different preparations. After a quick frothing cycle, the frother will beep twice and you can simply pour the frothed milk to enjoy a delicious cappuccino or latte. Enjoy!
Patents: Design patent/registered design
Image Credits: Lavazza