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AS & Palitra Udstillingsdesign by Viktor Bilak

AS & Palitra Udstillingsdesign by Viktor Bilak is a highly esteemed winner of the very prestigious 2016 A' Design Award i Jern in Indretning og Udstillingsdesign Competition Category.


JernIndretning· 2016

AS & Palitra Udstillingsdesign

by Viktor Bilak

Client: Expolevel

A' Design Award i Jern Winner in Indretning Category

Colors

The Design

About AS & Palitra Udstillingsdesign

Hovedmålet med standen AS & PALITRA at præsentere virksomhedens produkter tapet som et element af indvendig udsmykning på udstillingen MosBuild 2016. Det dominerende element i standens æstetiske koncept er pergola. Enderne af tagbjælkerne placeret uden for stativet og udgør en illusion af omdannelse indvendigt til udvendigt. Pladsen på stativet organiseret af buer og bjælker, fragmenter af vægge med tapet og skaber virkningen af åbenhed.

The Recognition

About the A' Design Award i Jern

AS & Palitra Udstillingsdesign er vinder af A' Design Award i Jern, en prestigefyldt anerkendelse, der tildeles gode designs, som opfylder de professionelle og industrielle krav, man forventer af veldesignede skabelser. Jernvinderne viser stor dygtighed, høj specialisering, ekspertforståelse og kreativ kapacitet hos deres skabere. AS & Palitra Udstillingsdesign forventes at være en højt estimeret, beundret og kær skabelse, der er praktisk og innovativ. Dette design, der har vundet A' Design Award i Jern, integrerer branchens bedste praksis og har kompetente tekniske egenskaber knyttet til knowhow og talent. AS & Palitra Udstillingsdesign respekteres for sin grundighed og er designet til at levere forbedringer af livskvaliteten, der er med til at gøre verden til et bedre sted.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The goal of the stand AS & Palitra to present the company's products wallpaper as an element of interior decoration. Dominant element of the aesthetic concept of the stand is pergola. The ends of the roof beams placed outside the stand make the illusion of transformation interior to exterior.
Dimensions & Packaging
The exhibition stand is 154 sq.m., 22000 mm x 10000 mm x 4000 mm.
Tags
The image of pergola, modern art gallery, wallpaper manufacturer AS & Palitra, wallpaper in frame, pictures, back light
Production Technology
The stand constructed by Octanorm System, surfaces made from ecological recycled chipboard.
Design Challenge
The hardest part of this design activity was to choose the wallpaper in accordance to aesthetic concept of the stand and agree it with the client.
Research
The project required empirical research and selection of color and drawing of wallpaper depending on real context of nearby stands on exhibition.
Inspiration
The artistic concept of the stand based on the image of pergola. The stand organized by the arches, columns, beams, fragments of walls with wallpaper create the effect of openness. The color solution of the stand based on brown and white with elements of golden sand symbolised wood, white stone, sun.
Project Duration
The project started in December 2015 in Moscow and finished in April 2016 in Moscow on exhibition MosBuild 2016 from 05 until 08 April.
Operation Flow
The visitors of the stand can see the wallpaper in frames on the walls like the pictures in modern art gallery with back light.
Team Members
Designer: Viktor Bilak.
Image Credits
Image #1: Photografer Viktor Bilak, AS & Palitra, 2016.
Image #2: Photografer Viktor Bilak, AS & Palitra, 2016.
Image #3: Photografer Viktor Bilak, AS & Palitra, 2016.
Image #4: Photografer Viktor Bilak, AS & Palitra, 2016.
Image #5: Photografer Viktor Bilak, AS & Palitra, 2016.

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