DuePiùTre – Più Che Hamburger Visuel Identitet by Laura Ferrario

DuePiùTre – Più Che Hamburger Visuel Identitet by Laura Ferrario is a highly esteemed winner of the very prestigious 2017 A' Design Award i Bronze in Grafik, Illustration og Visuel Kommunikationsdesign Competition Category.

BronzeGrafik· 2017

DuePiùTre – Più Che Hamburger Visuel Identitet

by Laura Ferrario

Client: Ferrariodesign

A' Design Award i Bronze Winner in Grafik Category

15,750

Verified Award Winner

Verify Award Status for #57055

Udforsk ydelser Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About DuePiùTre – Più Che Hamburger Visuel Identitet

DuePiùTre er en lille bistro, der tilbyder ikke kun hamburgere, men også pastrami og øldåser med kylling, alt sammen med friske og ægte italienske produkter. Bulldogen blev valgt, fordi den under Første Verdenskrig var den amerikanske flådes maskot, og fordi den er kæledyrshund for en af bistroens partnere. For at kompensere for stedets opfundne navn omfatter designet en kokkehue til bulldoggen og et pay-off, der forsøger at formidle ideen om et etablissement, der tilbyder mad på en mere direkte måde.

The Recognition

About the A' Design Award i Bronze

DuePiùTre – Più Che Hamburger Visuel Identitet er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. DuePiùTre – Più Che Hamburger Visuel Identitet forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. DuePiùTre – Più Che Hamburger Visuel Identitet tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: DuePiuTre is a small bistrot based on the idea of proposing not just hamburgers, but also pastrami and beer can chicken all revisited and spiced up with fresh and genuine Italian products. The choice of the bulldog was made both because it had been the mascot of the United States Navy, and because it is the dog owned by one of the partners. The project was handled at 360 degrees, from the brand to the signage, from the website to social networks, from the wallpaper to the decor of the interior.
Tags: Logo, Brand, Brand identity, Digital, Exhibition, Social media, Sign, Promotion
Production Technology: The bistrot mood is based on the concept of healthy and environmentally friendly food, so we tried to use natural materials such as wood, iron, paper and recycled cardboard.
Design Challenge: The hardest thing was to find a solution to the flowers in the vases because there was little light and they all dried out. Finally, we created photographic postcards of flowers and applied them to the sticks we then planted in the clay pots: the result was an innovative garden.
Inspiration: A reliable and easy dog, which, however has a well defined personality, all of which perfectly reflects the values of the bistrot. Both the name and the symbol did not convey the idea of food, so by means of the chef's hat and pay off it was possible to highlight what the restaurant really offers: more than hamburgers with an Italian taste. Yellow is the color of the sun, of joy, of dynamism and creativity, of wisdom and of the word. Yellow and black are the most powerful combination.
Project Duration: The project started in April 2015 in Milano and is going on now concerning social and communication
Team Members: Creative Director: Laura Ferraio
Photo: Sauro Sorana, Chiara Zoppei
Copy: Mauro Marinoni, Chiara Villa
Image Credits: Fotoforma