Qwerty Sovesofa by Andrea Cingoli is a highly esteemed winner of the very prestigious 2018 A' Design Award i Sølv in Møbeldesign Competition Category.
SølvMøbler· 2018
Qwerty Sovesofa
Client: CONCEPTICONstudio
A' Design Award i Sølv Winner in Møbler Category
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The Design
About Qwerty Sovesofa
QWERTY er en sovesofa formet som et computertastatur. Hver tast danner en blød pude, der støtter brugeren under arbejde på kontoret eller derhjemme. Mikroelektriske motorer, styret af en fjernbetjening, justerer hver tastepude separat, så hele overfladen kan omformes. Fjernbetjeningen tilbyder ti forudindstillede indstillinger, og yderligere indstillinger kan tilføjes. QWERTY kan bruges som en sofa, som en seng eller som en fuldt tilpasset støtte. Designet forvandler et velkendt hverdagsbillede til fleksibelt møbel med et let strejf af ironi.
The Recognition
About the A' Design Award i Sølv
Qwerty Sovesofa er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. Qwerty Sovesofa forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. Qwerty Sovesofa er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Sooner or later, we all end up by falling asleep on our computer’s keyboard. Turning the archetypal image of a keyboard into a sofa bed, QWERTY holds you on its soft keys while working in the office or at home, bringing a pinch of irony in our daily life. Anyway QWERTY is much more than a sofa bed. Thanks to micro electric motors controlled by a remote control, every single keycushion is adjustable to give total freedom. In this way, the furniture becomes a unique and comfortable support.
- Dimensions & Packaging
- W 1100mm X D 3100mm X H 1100mm
- Tags
- qwerty, vintage, flexibility, luxury, couch, sofa
- Production Technology
- stainless steel AISI 304, multi density polymer, artificial waterproof and flame retardant leather, electrical and software equipment, latest generation gel batteries.
- Design Challenge
- The challenge was including such an out of the ordinary functionality in an object that is so familiar to us. The effect that comes from that is a trasfert, between man and object.
- Research
- I wanted to focus on the user experience and try to combine a functional tool and an image archetype in order to produce an innovative object that guarantees flexibility and functionality, while keeping that familiarity of the object we're used to seeing. By using these familiar images, creating a hybrid of parallel world and languages, we decontextualize these forms and give them new meaning and make our lives better. The object fulfills its task by being innovative, not technological.
- Inspiration
- The inspiration for QWERTY came from the many times I have fallen asleep on my keyboard. Thus, it became natural to make the keyboard more comfortable. The natural disposition of a keyboard did the rest and made qwerty the extremely adjustable surface it is.
- Project Duration
- The project was created in 2012 in Teramo, and has won:
IDA Gold winner 2013 in the category of the professional home interior products and the subcategory of interior furniture;
Red Dot Award Design Concept 2016 in the category of furniture. - Operation Flow
- The sofa is flexible, each key is adjustable via a special remote. The remote has 10 per-programed settings, but more can be added. Qwerty can become a bed, a sofa, a completely customizeable surface.
- Patents
- Patented.
Patent No. 001339253-0001
Patent No. 001339253-0002
Patent Holder: Andrea Cingoli
Year:2012
Jurisdiction:EU - Team Members
- Andrea Cingoli
Valentino Castelli
Umberto La Sorda - Image Credits
- CONCEPTICONstudio
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