Destination Paris Bercy Brand Identitet by Fanny De Bray is a highly esteemed winner of the very prestigious 2020 A' Design Award i Jern in Grafik, Illustration og Visuel Kommunikationsdesign Competition Category.

JernGrafik· 2020

Destination Paris Bercy Brand Identitet

by Fanny De Bray

Client: Made For You

A' Design Award i Jern Winner in Grafik Category

10,748
Verified Award Winner
Verify Award Status for #71556

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Destination Paris Bercy Brand Identitet

Destination Paris Bercy er en visuel identitet skabt til en begivenhedsdestination i Paris. Identiteten præsenterer Paris Bercy-området som et sted, hvor både professionelle og den bredere offentlighed kan afholde events. Konceptet trækker på rejsedagbøger og feriepostkort. Logoet er trykt som et paskontrolstempel og fungerer som et kvalitetsmærke. Hver partner vises med et logo i stempelform, der tilsammen danner én samlet signatur, som forener forskellige ekspertiseområder. En blå, hvid og rød kant minder om gamle luftpostkuverter og fransk charme. Identiteten er anvendt på et visitkort, en brochure og en hjemmeside.

The Recognition

About the A' Design Award i Jern

Destination Paris Bercy Brand Identitet er vinder af A' Design Award i Jern, en prestigefyldt anerkendelse, der tildeles gode designs, som opfylder de professionelle og industrielle krav, man forventer af veldesignede skabelser. Jernvinderne viser stor dygtighed, høj specialisering, ekspertforståelse og kreativ kapacitet hos deres skabere. Destination Paris Bercy Brand Identitet forventes at være en højt estimeret, beundret og kær skabelse, der er praktisk og innovativ. Dette design, der har vundet A' Design Award i Jern, integrerer branchens bedste praksis og har kompetente tekniske egenskaber knyttet til knowhow og talent. Destination Paris Bercy Brand Identitet respekteres for sin grundighed og er designet til at levere forbedringer af livskvaliteten, der er med til at gøre verden til et bedre sted.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Made for you worked with a team of event and meeting experts on their new project: offer professionals and a wider public a unique and memorable place to host their events. Through a new visual identity and a website, Made for you packaged Paris Bercy area as a destination where everyday is an event. Destination Paris Bercy is not only a place to host events, a hub of services and a responsive space that can welcome tailor made projects; it is the place where work meets life. Made for you found its tone of voice in travel diaries to create a travel guide to Paris Bercy and its visual references in holiday postcards to create a correspondence with the public. The logo, printed just like a passport stamp, is a label of quality, clear and dynamic just like the actors of Destination Paris Bercy. They are each represented by their logo in a stamp shape, creating a single signature identity to unify their diverse expertise. The typical French postcard blue white and red Marie-Louise is a reminder of the made in France quality and charm of the place. Made for you is making sure every communication point such as the brochure, newsletter, blog, website and manifesto are sending a unique message the world over: come discover Destination Paris Bercy.
Dimensions & Packaging: Business card : 85 X 55 mm
booklet : A4
Tags: event, business, graphic design, paris
Production Technology: Logo
Business card
booklet
Web site
Inspiration: The idea is to take a Marie-louise inspired by the old aerial envelopes which is a symbol recognizable by foreigners and provincials.
Project Duration: Le projet a démarré en mai 2016 après avoir remporté l'appel d'offre. Le site a été lancé fin 2017. Puis en 2018, il y a eu la plaquette puis la vidéo.
Team Members: Fanny de Bray (Creative director)
Louise Lecarpentier (Copywriter)
Damien Virot (Web developer)
Image Credits: Photographe : Maxime Huriez