Changing Perspectives Miljøtypografi af Haley Tebo er en højt anset vinder af den meget prestigefyldte 2020 A' Design Award i Bronze i konkurrencekategorien Grafik, Illustration og Visuel Kommunikationsdesign.
BronzeGrafik· 2020
Changing Perspectives Miljøtypografi
af Haley Tebo
Klient: Haley Tebo
Vinder af A' Design Award i Bronze i kategorien Grafik
Verificeret Prisvinder
Verificer Prisstatus for #87839Designet
Om Changing Perspectives Miljøtypografi
Changing Perspectives er en miljøtypografisk installation lavet til glaspartierne på en kunstuniversitets bygning. Bogstavformerne er skåret ud af frostet vinyl og danner et læsbart budskab, når folk går forbi. Budskabet kan læses fra begge retninger, så betragterne stopper op og bevæger sig for at fuldføre teksten. Hvert bogstav er cirka 30 til 60 centimeter højt, afhængigt af afstanden til betragteren. Lys, der falder gennem panelerne, gentager bogstavformerne som skygger og refleksioner. Installationen inviterer folk på tværs af universitetsområdet til at interagere med typografi.
Anerkendelsen
Om A' Design Award i Bronze
Changing Perspectives Miljøtypografi er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Changing Perspectives Miljøtypografi forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Changing Perspectives Miljøtypografi tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- This interactive installation compels the viewer to move in such a way to view the piece differently. As people walk by, the shapes align to form a message, which can be read walking from either direction. Installed on an art building at a university, the piece can be viewed from inside the gallery or across campus and draw people to it. The lighting also reflects the shapes of the typography in the form of shadows and reflections.
- Dimensioner & Emballage
- Each letter of the design is approximately 1-2 feet tall, varying with distance from the viewer.
- Tags
- Environmental typography, interaction design, user experience, typography, graphic design,
- Produktionsteknologi
- Adobe software was used to create slides that were then projected onto the building. The projector was placed on a ladder at eye-height so it would be convenient for onlookers walking by to read. The shapes were traced with china marker then covered with frosted vinyl and cut out.
- Designudfordring
- After choosing an approved concept, we addressed the installation process. We could digitally cut out the letters, but they might not align correctly, or we could project it so the alignment was perfect, but would have to cut them by hand. After taping up a to-scale proof of the estimated warp we decided to project the letters because they did not align in the proof. The projection then needed to be done at night and required ladders, multiple extension cords, and for the fountain to be drained.
- Forskning
- Researching existing projects inspired aspects of this design but also allowed it to be unique. Scouting local areas to find an optimal environment for the typography, we chose to install on campus for convenience and because of having a strong concept for the space, which included a well thought-out quote that could be read from either direction. The area was measured so a digital mockup could be done to scale. The design was very well received as people complimented it as it was being installed.
- Inspiration
- Inspired by environmental typography installations that use perspective in a way that the words can only be read from one spot, we wanted to bring this somewhere where a lot of people could interact with typography. We were inspired by the potential we saw in the fountain in front of the our university's art building and the vertical glass panels above it. We used the dimensions of these panels to inform the choice of Helvetica Condensed and people walking from both directions to choose the quote.
- Projektvarighed
- Research for this project started in late April 2019. Installation lasted for two weeks in May 2019.
- Driftsflow
- This installation is unique because it is put into movement as the viewer walks by, compelling them to pause and align themselves with the piece in order to read it. The space builds anticipation as the viewer must move themselves to read the next half of the message. The typography tells a story that parallels the environment it is in, achieving mutual enhancement of the design and the environment.
- Teammedlemmer
- Angeli Leong
- Billedkreditering
- Image #1 : Professor Wade Lough, 2019
Image #2 : Professor Wade Lough, 2019
Video Credits : Angeli Leong
Quote used is by Wayne Dyer
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