Free Estonian Underholdning by Olga Raag is a highly esteemed winner of the very prestigious 2020 A' Design Award i Sølv in Billedkunst og Kunstinstallationsdesign Competition Category.
SølvBilledkunst· 2020
Free Estonian Underholdning
by Olga Raag
Client: KLG Eesti AS
A' Design Award i Sølv Winner in Billedkunst Category
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The Design
About Free Estonian Underholdning
I dette unikke kunstværk brugte Olga Raag estiske aviser fra det år, hvor bilen oprindeligt blev produceret i 1973. De gule aviser på Nationalbiblioteket blev fotograferet, renset, justeret og redigeret til at blive brugt på projektet. Det endelige resultat blev trykt på specielt materiale, der blev brugt på biler, som varer i 12 år, og det tog 24 timer at anvende. Free Estonian er en bil, der trækker opmærksomhed og omgiver mennesker med positiv energi og nostalgiske følelser fra barndommen. Det inviterer nysgerrighed og engagement fra alle.
The Recognition
About the A' Design Award i Sølv
Free Estonian Underholdning er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. Free Estonian Underholdning forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. Free Estonian Underholdning er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- It is unique,first in the World.I used Estonian newspapers from the year when the car was originally produced 1973.Photographed the yellow newspapers at the National Library, spending weeks to clean, adjust and edit the files that I could use on this project.
The final result was printed on special material used on cars, which lasts for 12 years, and which took 24 hours to apply.New Old car.ZAZ968A.1973y.A car that draws attention, surrounding us with positive energy and nostalgic, childhood emotions which many people can relate to. It invites curiosity and engagement from everyone who sees it. - Dimensions & Packaging
- I used Estonian newspapers from the year when the car was originally produced 1973.Photographed the yellow newspapers at the National Library, spending weeks to clean, adjust and edit the files that I could use on this project.
The final result was printed on special material used on cars-fullwrap, which lasts for 12 years, and which took 24 hours to apply. - Tags
- car , design , new ,old , first , unique , beautiful
- Production Technology
- I used Estonian newspapers from the year when the car was originally produced 1973.Photographed the yellow newspapers at the National Library, spending weeks to clean, adjust and edit the files that I could use on this project.
The final result was printed on special material used on cars, which lasts for 12 years, and which took 24 hours to apply,
Print and fullwrap. - Design Challenge
- Hardest part was to find New idea for old car.
- Research
- The project started in June 2019 in Estonia and finished in september 2019
- Inspiration
- I was inspired by this old car and an interesting time in the Soviet Union in 1973. A good chance to review were the newspapers from that year.
- Project Duration
- This car was designed in Estonia,2019. For Special occassions like weddings,birthdays,graduation etc.
- Operation Flow
- This car was designed for Special occassions like weddings,birthdays,graduation etc.
- Team Members
- video by Martin Lauri.
printed by "Valge Elevant Reklaam".Trükk & fullwrap. - Image Credits
- Image #1:Photographer Martin Lauri,Car,2019.Image #2:Photographer Martin Lauri,Car,2019.Image #3:Photographer Martin Lauri,Car,2019.Image #4:Photographer Martin Lauri,Car,2019.Image #5:Photographer Martin Lauri,Car,2019.
Video:Martin Lauri,Free Estonian,2019.
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