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Bennetti Armbåndsur by Mako Design

Bennetti Armbåndsur by Mako Design is a highly esteemed winner of the very prestigious 2020 A' Design Award i Bronze in Smykkedesign Competition Category.


BronzeSmykker· 2020

Bennetti Armbåndsur

by Mako Design

Client: Mako Design

A' Design Award i Bronze Winner in Smykker Category

Colors

The Design

About Bennetti Armbåndsur

Bennetti er et armbåndsur designet til at kombinere holdbarhed med et raffineret udseende. Kassen måler 40 mm i diameter og 12 mm i tykkelse, og vandtætheden er på 5 ATM. Designet startede med hurtige håndskitser, der afklarede de mindre detaljer. Herefter blev der skabt og renderet en fuld tredimensionel model, og kassen blev 3D-printet for at bekræfte en komfortabel pasform på håndleden. Værket blev omkonfigureret inden i kassen under den mekaniske fase. Konceptet blev færdiggjort på cirka tre måneder.

The Recognition

About the A' Design Award i Bronze

Bennetti Armbåndsur er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Bennetti Armbåndsur forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Bennetti Armbåndsur tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Designed by MAKO and crafted from the finest materials, The Benetti Watch is a cut above its competition. MAKO developed the concept from an idea and after prototyping and assisting with 3D CAD renderings, hand sketching, concept design, digital sketching, product planning, and packaging design through to production. MAKO used elements of logo ideation, manufacturing sourcing, packaging all materials, production management and manufacturing sourcing The Bennetti Watch design as well.
Dimensions & Packaging
Case Diameter: 40 MM

Case Thickness: 12 MM

Water Resistance Level: 5 ATM
Tags
watch, luxury, fashion, accessory, accessories, watches, bennetti
Production Technology
Quick sketch ideation helped us realize the smaller design details, while the full 3D model was designed in Solidworks and then rendered with Keyshot. Amidst the CAD phase, we had 3D printed the watch casing to ensure that it sat comfortably on the wrist as well.
Design Challenge
This product made its way from concept design, to a fully functional prototype, and ultimately into production. Though relatively straightforward, the majority of the challenges took place during the mechanical phase, as we were re-configuring the movement within the watch case.
Inspiration
The inspiration behind the Bennetti watch stems from the philosophy that a luxury watch should never have to sacrifice its durability for beauty. With this in mind, each Bennetti watch is built to be taken seriously, to stand out, compliment personal style, be a conversation piece and be overall a work of art.
Project Duration
The concept design took approximately three months to finish in Toronto, Canada, with respect to other existing products that were also under development
Team Members
Rob Colgan

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