Airport Bremen Wayfinding-System by Thomas Geissert

Airport Bremen Wayfinding-System by Thomas Geissert is a highly esteemed winner of the very prestigious 2020 A' Design Award i Sølv in Grafik, Illustration og Visuel Kommunikationsdesign Competition Category.

SølvGrafik· 2020

Airport Bremen Wayfinding-System

by Thomas Geissert

Client: Teamgeissert

A' Design Award i Sølv Winner in Grafik Category

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Verified Award Winner

Verify Award Status for #93704

Se portfolio Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Airport Bremen Wayfinding-System

Et højkontrast moderne design og en klar information Hirarchie adskiller det nye system. Orienteringssystemet fungerer hurtigt og vil yde et positivt bidrag til kvaliteten af den service, som lufthavnen giver. Det vigtigste middel ved siden af brugen af en ny font, et markant pilelement introduktion af forskellige farver i høj kontrast. Det handlede især om funktionelle og psykologiske aspekter, såsom god synlighed, læsbarhed og optagelse af barrierefri information. Nye aluminiumskasser med moderne, optimeret LED-belysning bruges. Skiltningstårne blev tilføjet.

The Recognition

About the A' Design Award i Sølv

Airport Bremen Wayfinding-System er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. Airport Bremen Wayfinding-System forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. Airport Bremen Wayfinding-System er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The goal was to create a system with its own identity and originality that goes beyond. Characterized by its modern, contemporary appearance with the modern classic typography. The calm appearance should promote safety, confidence and deceleration among passengers. A contrasting modern design and a clear information hierarchy characterize this new system. The orientation system works easy and makes a positive contribution to the service quality of the airport.
Dimensions & Packaging: Various dimensions according to the neccessities on-site
Tags: modern, contemporary, reluctant, minimal, plain, timeless
Production Technology: New aluminium cases with contemporary, optimized LED illumination are used for the signage system.
Bremen City Airport has introduced new flight information display screens (FIDS) throughout its terminal complex.
The screen-designs are created by teamgeissert and displayed on NEC MultiSync V651 models.
Design Challenge: The arrow became an independent, striking element suitable for the pictograms newly designed.
Research: The new font is the Fago OT. The font is used in different font sizes. This builts a hierarchy that captures and structures the information facilitated.
The primary information is flight-related information, the secondary information concern the service facilities in the airport.
Inspiration: The aim in designing the new wayfinding system was to create a calm atmosphere and a balanced general view without creating visual disturbances. The choice of typography and icons as well as the lighting and coloring make orientation easier for international guests.
The most important means besides using the new font, Fago OT from Ole Schäfer is the introduction of high contrast colors. Our focus was on functional and psychological aspects such as good visibility, readability and barrier free information.
The decisive factor for the effectiveness of the new guidance and orientation system is the complete information chain.
Project Duration: starting in 2012
finished in 2018
Operation Flow: the wayfinding system works simply, safely, quickly and intuitively. It not only guides and accompanies the passengers, but also makes the space tangible and thus creates identification and identity.
Team Members: Thomas Geissert
Anne Wichmann
Image Credits: teamgeissert