Macy’s App Redesign Primær funktion: Mobil shoppingapplikation by Willy Lai and Dave Torres is a highly esteemed winner of the very prestigious 2020 A' Design Award i Sølv in Mobilteknologi, Applikationer og Software Design Competition Category.
SølvMobil· 2020
Macy’s App Redesign Primær funktion: Mobil shoppingapplikation
Client: Macy's
A' Design Award i Sølv Winner in Mobil Category
Verified Award Winner
Verify Award Status for #94021The Design
About Macy’s App Redesign Primær funktion: Mobil shoppingapplikation
Macy's App er en mobil shoppingapplikation, der blev redesignet i 2019 til Android- og iOS-enheder. Applikationen giver kunderne mulighed for at gennemse og købe mode-, skønheds- og boligprodukter fra en smartphone eller tablet. Layoutet er rent og enkelt og henter visuel inspiration fra modemedier og forbrugerteknologiprodukter. Kamerabaserede værktøjer understøtter scan og betal, og augmented reality-funktioner giver kunderne mulighed for at få vist produkter, før de køber. Redesignet var baseret på omfattende brugerundersøgelser og på kundefeedback, og brugerengagementet steg efter lanceringen.
The Recognition
About the A' Design Award i Sølv
Macy’s App Redesign Primær funktion: Mobil shoppingapplikation er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. Macy’s App Redesign Primær funktion: Mobil shoppingapplikation forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. Macy’s App Redesign Primær funktion: Mobil shoppingapplikation er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In 2019, we redesigned Macys app in direct response to customer feedback that our site was in need of improvement. We launched a new app design that was clean, simple, and fashion-inspired. User engagement increased dramatically following the launch of the new design.
- Dimensions & Packaging
- We developed native apps for Android and iOS platforms.
- Tags
- Macys, Macys App, App, Redesign, UX, user experience, fashion, e-commerce
- Production Technology
- We utilized native app technologies, including camera-based features for scan and pay, and augmented reality features.
- Design Challenge
- The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
- Research
- Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
- Inspiration
- The design of our new app was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
- Project Duration
- The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
- Operation Flow
- Users can access the app via a smartphone or table. The new app design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
- Team Members
- Willy Lai
Dave Torres
Olchi Skant
Ricky J Li
Tussanee Garcia-Shelton
Philis Liu
Amanda Richardson
Stephanie Houle - Image Credits
- Images courtesy of Macys.
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